Vitality Reports Second Quarter Results

Trading Symbol: VPI

VANCOUVER, Sept. 29, 2016 /CNW/ - The financial results of the Company for the three months ended July 31, 2016 show a net loss of $36,360 or $0.00 per share compared to a net loss of $76,538 or $0.01 per share for the same period last year.  Sales for the three months ended July 31, 2016 increased 172% to $67,369 (2015 - $24,710).  The Company's general and administrative expenses for the three months ended July 31, 2016 was $85,884 (2015 - $93,127) as the Company focused its efforts in expanding distribution, improving sales and launching a fifth product into the market in May 2016.

Vitality attended and exhibited at CHFA East - Canada's largest natural health trade show and conference in September 2016 in Toronto, Ontario.  The Company had the opportunity at the trade show to meet with brokers, distributors and retailers at its own booth, sell its products and provide information regarding Vitality's products.

Vitality products are available for sale in 300 retail stores (2015 - 200 retail stores) located in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Yukon.  A full list of the retailers is available at www.vitality.ca.

The Company's condensed interim financial statements and management's discussion and analysis for the six months ended July 31, 2016 and 2015 are available on the SEDAR website at www.sedar.com.

On behalf of the Board of
VITALITY PRODUCTS INC.

"W. Douglas Grant" (signed)           

__________________________________
W. Douglas Grant, President & CEO

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE Vitality Products Inc.

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