True North Corporation-Name Change to Empirical Inc. Approved by the TSX Venture Exchange

MISSISSAUGA, ONTARIO (TSX VENTURE: TN) is pleased to announce that the Company will change its name to Empirical Inc. to better reflect the Company's focus on enabling the Company's clients to have a one-to-one relationship with their clients through the use of Technology, People and Processes.

The name change was approved by the Company's shareholders at the July 11, 2007 Annual and Special Meeting of the Company and was also approved by the TSX Venture Exchange (the "TSXV") on November 27, 2007. The name change will become effective on the TSXV on November 30, 2007 at which point the trading symbol will change from "TN" to "EM". Concurrently, the Company's website address will change from www.truenorthcorp.ca to www.empirical.com.

Registered shareholders of the Company are required to deliver their existing common share certificates (the "Old Common Shares") to the Company's registrar and transfer agent, Olympia Trust Company ("Olympia"), who will exchange the Old Common Shares for new common share certificates of Empirical Inc. (the "New Common Shares") on the basis of one Old Common Share for every one New Common Share.

A Letter of Transmittal for the exchange of the shares will be sent to all registered shareholders of record. To receive New Common Shares, registered shareholders should follow the instructions set out in the Letter of Transmittal and send their Old Common Shares, together with the Letter of Transmittal, to Olympia. Olympia will then deliver, via regular mail, the New Common Shares to which the registered shareholder is entitled in accordance with the instructions given in the Letter of Transmittal. If you are a beneficial shareholder (i.e. you hold your shares through a brokerage account), your broker needs to coordinate distribution of the New Common Shares to you and as such, you may wish to contact your broker if this applies to you.

True North is a technology enabled marketing solutions company serving Fortune 2000 companies throughout North America. The Company combines traditional below the line marketing solutions with its proprietary data capture, analysis and marketing engine to deliver multi-channel promotional and marketing programs and sales optimization solutions.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

Contacts: True North Corporation Alan McMillan CEO [phone] Website: www.truenorthcorp.ca