True North Corporation-Appoints a New Chief Executive Officer

MISSISSAUGA, ONTARIO (TSX VENTURE: TN) is pleased to announce that Alan McMillan will be assuming the role of Chief Executive Officer of the Company effective immediately. In addition, it is expected that Mr. McMillan will also become a member of the Company's board of directors. Rick Camilleri, the current Chief Executive Officer of the Company will immediately step down from his current position and will be working with Mr. McMillan during this transitional period.

The board of directors would like to thank Mr. Camilleri for his many contributions to True North since becoming Chief Executive Officer 18 months ago and looks forward to continuing a productive partnership with Mr. Camilleri.

Mr. McMillan comes to True North with successful related industry experience. He has been in the technology business for 20 years and in the internet industry since its inception. Mr. McMillan has been the Chief Executive Officer and founder of several internet companies in Toronto, Silicon Valley and Hong Kong where he brought leadership expertise in the development and commercialization of internet based web applications. Prior to 1995 he spent 5 years with Digital Equipment Corporation based in Hong Kong where he managed a new business unit that grew to $200 million operating in 10 countries. He has an honours degree in Business majoring in International Marketing and is a certified corporate director.

Mr. McMillan commented, "This is a great Web 2.0 opportunity that will combine the current strengths of True North and my experience in this field, I am very excited about the future of this Company."

True North is a technology enabled marketing solutions company serving Fortune 2000 companies throughout North America. The Company combines traditional below the line marketing solutions with its proprietary date capture, analysis and marketing engine to deliver multi-channel promotional and marketing programs and sales optimization solutions.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

Contacts: True North Corporation Alan McMillan CEO [phone] [phone] (FAX) Website: www.truenorthcorp.ca