Pioneering's Safe-T-element(R) to be Featured on NBC's TODAY Show

  Pioneering Technology Corp. (TSX VENTURE: PTE) of Mississauga, Ontario, ("Pioneering") is pleased to announce that one of its products Safe-T-element is scheduled to be featured on NBC's the TODAY Show on Monday November 10th.

NBC's TODAY Show is featuring Pioneering 's patented Safe-T-element technology as a means to preventing the number one cause of household fire in North America - stovetop cooking. A five minute segment of this morning's show is scheduled to be devoted to safe cooking during the Thanksgiving holiday. Thanksgiving Day has more cooking related fires than any other day of the year. The Safe-T-element cooking system is the only product of its kind engineered to help prevent these fires from starting in the first place.

Pioneering CEO Kevin Callahan said, "The awareness, recognition and sales activity that this product has been enjoying in its core multi-residential channels over the past six months has been tremendous and now today for the first time the product will be exposed to a national audience as part of North America's number one morning news program."

About Pioneering Technology Corp. & the Safe-T-element® (STE) cooking system

Pioneering is an "Energy Smart" product innovation company based in Mississauga, Ontario, that engineers and brings to market energy smart solutions for consumer products making them safer, smarter and/or more efficient. The patented Safe-T-element® cooking system was engineered to help prevent stove top cooking fires, the number one cause of fire in North America, and to reduce the amount of electricity required to cook. The Safe-T-element® cooking system is available as both a retrofit and pre-installed on new stoves. Pioneering trademarks include Safe-T-element®, Powergrill(TM), Battery Eliminator®, Safe-T-sensor(TM), Powerpak(TM) and the Hydro-free Furnace Fan(TM). For more information visit: www.pioneeringtech.com or www.safetelement.com.

This news release contains certain forward-looking statements that reflect the current views and/or expectations of the Company with respect to its performance, business and future events. Such statements are subject to a number of risks, uncertainties and assumptions. Actual results and events may vary significantly.

The TSX Venture Exchange Inc. has neither approved nor disapproved the contents of this press release.

Contacts: Pioneering Technology Corp. Kevin R. Callahan President & CEO [phone] x 222 Website: www.pioneeringtech.com