Pioneering's Safe-T-element(R) to be Featured on NBC's TODAY Show

Pioneering Technology Corp. (TSX VENTURE:PTE) of Mississauga, Ontario,
("Pioneering") is pleased to announce that one of its products Safe-T-element is
scheduled to be featured on NBC's the TODAY Show on Monday November 10th.


NBC's TODAY Show is featuring Pioneering 's patented Safe-T-element technology
as a means to preventing the number one cause of household fire in North America
- stovetop cooking. A five minute segment of this morning's show is scheduled to
be devoted to safe cooking during the Thanksgiving holiday. Thanksgiving Day has
more cooking related fires than any other day of the year. The Safe-T-element
cooking system is the only product of its kind engineered to help prevent these
fires from starting in the first place.


Pioneering CEO Kevin Callahan said, "The awareness, recognition and sales
activity that this product has been enjoying in its core multi-residential
channels over the past six months has been tremendous and now today for the
first time the product will be exposed to a national audience as part of North
America's number one morning news program."


About Pioneering Technology Corp. & the Safe-T-element(R) (STE) cooking system

Pioneering is an "Energy Smart" product innovation company based in Mississauga,
Ontario, that engineers and brings to market energy smart solutions for consumer
products making them safer, smarter and/or more efficient. The patented
Safe-T-element(R) cooking system was engineered to help prevent stove top
cooking fires, the number one cause of fire in North America, and to reduce the
amount of electricity required to cook. The Safe-T-element(R) cooking system is
available as both a retrofit and pre-installed on new stoves. Pioneering
trademarks include Safe-T-element(R), Powergrill(TM), Battery Eliminator(R),
Safe-T-sensor(TM), Powerpak(TM) and the Hydro-free Furnace Fan(TM). For more
information visit: www.pioneeringtech.com or www.safetelement.com.


This news release contains certain forward-looking statements that reflect the
current views and/or expectations of the Company with respect to its
performance, business and future events. Such statements are subject to a number
of risks, uncertainties and assumptions. Actual results and events may vary
significantly.