Pioneering Technology's Safe-T-element Wins Canadian Innovation Award

TORONTO, April 15 /CNW/ -- 
Rogers and PROFIT Magazine Recognize Pioneering with 4th Annual
 Innovations@Work Award


TORONTO, April 15 /CNW/ - Pioneering Technology Corp. of Mississauga,
 Ontario (TSXV: PTE), ("Pioneering") announced today that it has been
 recognized by Rogers Communications Inc. and PROFIT Magazine as a
 winner of its 2010 Innovations@Work Award.

Presented by Rogers and PROFIT Magazine, the 4th annual Innovations@Work
 Awards celebrate the ideas that move Canada forward. Open to Canadian
 companies with up to 20 employees, the awards recognize small
 businesses for their outstanding innovation. The only award of its kind
 in Canada, it celebrates the next generation of innovative small
 companies whose big ideas move their businesses and their industries
 forward.

Pioneering has been recognized for its patented Safe-T-element cooking
 system which was engineered to help prevent the number one cause of
 household fire in North America - stove top cooking fires. Available as
 both a retrofit and pre-installed in new ranges this innovative
 technology is helping save lives, properties and energy in
 multi-residential households all over the world.

Pioneering CEO Kevin Callahan said of the announcement, "We have worked
 hard to develop and bring some of our innovative product solutions to
 market. We have done a lot of heavy lifting in large mainstream product
 categories against all odds and we are now seeing the benefits.
 Recognition in our own backyard from leading Canadian business
 organizations like Rogers and PROFIT Magazine is extremely gratifying."

Pioneering Technology and its Safe-T-element cooking system is featured
 in the May issue of PROFIT magazine available on newsstands now and at http://www.profitguide.com/article/21289--a-burning-need

About Rogers Communications Inc.:
Rogers is a diversified public Canadian communications and media
 company. We are Canada's largest provider of wireless voice and data
 communications services and one of Canada's leading providers of cable
 television, high-speed Internet and telephony services. Through Rogers
 Media we are engaged in radio and television broadcasting, televised
 shopping, magazines and trade publications, and sports entertainment.
 We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and
 RCI.B) and on the New York Stock Exchange (NYSE: RCI). For further
 information about the Rogers group of companies, please visit www.rogers.com

About PROFIT Magazine:
PROFIT: Your Guide to Business Success is Canada's preeminent publication dedicated to the management issues
 and opportunities facing small and mid-sized businesses. For 29 years,
 Canadian entrepreneurs and senior managers across a vast array of
 economic sectors have remained loyal to PROFIT because it's a timely
 and reliable source of actionable information that helps them achieve
 business success and get the recognition they deserve for generating
 positive economic and social change. Visit PROFIT online at www.profitguide.com

About Pioneering Technology Corp:
Pioneering is an "Energy Smart" product innovation and consumer goods company based in Mississauga,
 Ontario, that engineers and brings to market energy smart solutions for
 consumer products making them safer, smarter and/or more efficient.
 Pioneering trademarks include Safe-T-element®, Safe-T-Sensor™,
 Powergrill™, Battery Eliminator®, Powerpak™ and the Hydro-free Furnace
 Fan™. For more information please visit www.pioneeringtech.com


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p Kevin R. Callahan, President and CEO of Pioneering, at [phone]  ext. 222 /p 

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