PNI Digital Media Enters Contract for Online Social Stationery Services

PNI Digital Media (TSX VENTURE:PN)(OTCBB:PNDMF)("PNI" or the "Company"),
announces that the Company has entered into an agreement with Walgreen Co.
("Walgreens") to provide and operate an online stationery service for Walgreens.
The service will allow Walgreens customers to create and customize unique cards,
invitations and other printed material.


About PNI Digital Media- Founded in 1995, PNI Digital Media operates the PNI
Digital Media Platform, which provides transaction processing and order routing
services for major retailers. The PNI Digital Media Platform connects
consumer-ordered digital content, whether from online, in-store kiosks, desktop
software or mobile phones, with retailers that have on-demand manufacturing
capabilities for the production of personalized products such as photos, photo
books and calendars, business cards and stationery. PNI Digital Media
successfully generates millions of transactions each year for retailers and
their thousands of locations worldwide. 


Further information on our company can be found at www.pnimedia.com. 

The statements that are not historical facts contained in this release are
forward-looking statements that involve risks and uncertainties. PNI Digital
Media's actual results could differ materially from those expressed or implied
by such forward-looking statements. Factors that could cause or contribute to
such differences include, but are not limited to, changes in technology,
employee retention, inability to deliver on contracts, failure of customers to
continue marketing the online solution, competition, general economic
conditions, foreign exchange and other risks detailed in the Company's annual
report and other filings. Additional information related to the Company can be
found on SEDAR at www.sedar.com and on the SEC'S website at
www.sec.gov/edgar.shtml. The information contained herein is subject to change
without notice. PNI Digital Media shall not be liable for technical or editorial
errors or omissions contained herein.


PNI Digital Media relies upon litigation protection for "forward-looking"
statements.