Parta eValue(TM) Social Media ROI Suite Becomes Choice Social Media Analytics Tool for Mexico's Grupo Iusacell

Parta Dialogue (TSX VENTURE:PAD), expert in Social Campaign Optimization and
Social Learning, announces a service agreement for the application of its
eValue(TM) Social Media ROI Suite to the tracking needs of Grupo Iusacell,
Mexico's 2nd largest telecommunications provider. Services will be managed and
delivered by the Mexican Office of #engagementlabs, a division of Parta.


Commenting on the purchase of eValue(TM) analytics through the end of 2012,
Ernesto Alegrett Aponte, Grupo Iusacell's Director of Marketing Services, states
that: "eValue(TM) is a powerful tool that gives us a great outlook on our
current Social Media efforts as well as our competitiors' positions within the
industry". 


"We welcome Iusacell to the growing list of companies measuring and optimizing
their social properties thanks to eValue(TM). Mexico is a hotbed of social media
growth, corporations are investing in their followings and need to track their
performance," states #engagementlabs Director, Mexico and Region. 


The eValue(TM) Social Media ROI Suite is a set of software as a service tools
designed to calculate the performance of corporate social media campaigns by
comparing natural (earned) engagement behavior of online communities against the
paid promotion and management efforts deployed by companies to build these
followings. 


The Suite's Efficiency Calculator analyzes publicly-available data from the
Facebook, Twitter and Youtube accounts of global brands and ranks all resulting
performance figures on a percentile scale. The benchmark database is currently
tracking engagement statistics of over 20,000 global corporate social media
accounts. 


More information about the e-Value Efficiency Calculator can be found at the
following address: http://www.evaluesuite.com/


About Parta

Parta offers Social Media and Social Learning solutions to its clients from
offices in Montreal, Toronto, Paris and Mexico and is the developer of leading
eValue(TM) Social Media ROI Suite: www.evaluesuite.com


Many visionary businesses already employ Parta's solutions for internal and
external online engagement. Among these are Renault, Orange, Michelin,
Hydro-Quebec, Iusacell (Mexico), Dassault Systems, Nestle Waters and Credit
Agricole. www.partadialogue.com


PARTA is listed on the TSX Venture Exchange under the symbol PAD and operates
through two subsidiaries:


#engagementlabs, an all-digital agency offering a targeted range of social
strategies, customized engagement platforms and analytic tools to measure
performance and ROI totally focused on social engagement & optimization:
www.engagementlabs.com.


edu-performance, totally focused on internal engagement and productivity,
Edu-Performance offers customized Social Learning and online training solutions:
www.eduperformance.com.


Other Information

Completion of the acquisition of M30 has received conditional approval from the
TSX Venture Exchange Inc. but the TSX-V has in no way passed upon the merits of
the acquisition of M30 and has neither approved nor disapproved the contents of
this press release.