Parta Dialogue Counters WPP and Ogilvy's Stance on Facebook's New Edgerank Algorithm

Parta Dialogue (TSX VENTURE:PAD) ("PARTA" or the "Company"), experts in Social
Campaign Optimization and Social Learning, issues comments from Tom Liacas, its
Chief Social Media Strategist, on the widely reported changes to Facebook's
Edgerank algorithm, that has global advertising giants up in arms.


This past September, Facebook made adjustments to its Edgerank algorithm, the
mechanism that determines how often and how prominently content from different
sources appears on a given user's wall. Given the fact that some global brands
have spent millions buying 'likes' for their Facebook Pages and that the new
changes in Edgerank dramatically affect the reach of branded content, they have
been publicly decried by advertising execs, notably those at Ogilvy and WPP.


Tom Liacas, Chief Strategist of Parta Dialogue's #engagementlabs division,
welcomes the changes. "At #engagementlabs, we have always maintained that the
best ROI from social media efforts is achieved when money is put on engagement
strategy rather than paid audience acquisition. Social media is a conversational
medium so it is only natural that Facebook seeks to further reward content that
generates interactions between users and give less reach to promotional
messaging," states Liacas. 


Liacas points to results obtained from Parta Dialogue's eValue(TM) Social Media
ROI Suite, a software as a service tool currently measuring the performance of
over 20,000 corporate Facebook accounts. "Time and again, results show that a
smaller Facebook community, if it generates high levels of engagement, can
outperform a much larger community. As brands pay more and more to reach the
same audiences, engagement is the only variable that can be used to measure the
cost-efficiency of social media campaigns," states Liacas.


More information on the eValue(TM) Social Media ROI Suite can be found at the
following address: http://www.evaluesuite.com 


About Parta 

Parta offers Social Media and Social Learning solutions to its clients from
offices in Montreal, Toronto, Paris and Mexico and is the developer of leading
eValue(TM) Social Media ROI Suite: www.evaluesuite.com


Many visionary businesses already employ Parta's solutions for internal and
external online engagement. Among these are Renault, Orange, Michelin,
Hydro-Quebec, Iusacell (Mexico), Dassault Systems, Nestle Waters and Credit
Agricole. www.partadialogue.com


PARTA is listed on the TSX Venture Exchange under the symbol PAD and operates
through two subsidiaries:


#engagementlabs, an all-digital agency offering a targeted range of social
strategies, customized engagement platforms and analytic tools to measure
performance and ROI totally focused on social engagement & optimization:
www.engagementlabs.com.


edu-performance, totally focused on internal engagement and productivity,
Edu-Performance offers customized Social Learning and online training solutions:
www.eduperformance.com.


Other Information 

Completion of the acquisition of M30 has received conditional approval from the
TSX Venture Exchange Inc. but the TSX-V has in no way passed upon the merits of
the acquisition of M30 and has neither approved nor disapproved the contents of
this press release.


FOR FURTHER INFORMATION PLEASE CONTACT: 
Paul Allard, President & CEO
Parta Dialogue Inc.
[phone]
[e-mail]


Tom Liacas, VP Social Media
Parta Dialogue Inc.
[phone]
[e-mail]