Parta Closes the Acquisition of Social Media Technology Firm and Boosts its Clients List

Further to its press release dated January 31, 2013, Parta Dialogue Inc. (TSX
VENTURE:PAD) ("Parta"), an up and coming leader in Social Media Optimization and
Social Learning for organizations at the forefront of digital strategy, is
pleased to announce that it has completed the acquisition of all of the issued
and outstanding shares of Sense Fab (o/a MyTwatch) ("MyTwatch"), a private
Paris-based e-intelligence and social marketing technology company (the
"Acquisition"). 


The Acquisition was completed for an initial purchase price of: (i) 1,037,166
common shares of Parta (the "Common Shares") at a deemed valuation of $0.25 per
Common Share; and (ii) cash consideration in the amount of EUR19,500.


Pursuant to an earn-out provision under the agreement in respect of the
Acquisition, in the event that certain defined revenue thresholds of Parta are
reached between April 1, 2013 and March 31, 2014, up to 1,382,888 additional
Common Shares may be issued to the vendors, at deemed valuation of $0.25 per
Common Share, in accordance with the earn-out formula agreed to between the
parties.


"This acquisition is an important step for us in building out the most robust
offering in the market for brands and companies to support their entire social
marketing cycle, from the data they want, to the insights they need leading to
conversions they crave. MyTwatch's award winning proprietary listening
technology and semantic analysis - currently utilized by numerous clients, round
out our strengths in creating, distributing and measuring social media marketing
programs. With the capability to execute in 6 languages, their platform will
become a key aspect in our effort to attract customers globally," explained Paul
Allard, CEO of Parta.


MyTwatch was founded by two internet and marketing experts, Philippe Gablain and
Edith Nuss, capitalizing more than 25 years of e-marketing and internet services
experience. The company has developed an innovative social media crawler capable
of gathering large volumes of data across anything digital (all social media
platform, forums, blogs etc.) and through semantic analysis, can determine
important critical outcomes such as topic identification, influence and lead
generation. This is valuable data and analysis for Parta's clients.


Strategic in nature, this acquisition will allow Parta to offer new products
immediately to an expanding customer base and reinforce its existing #esuite(TM)
of products and services that now includes: social listening, social publishing,
social conversion and social analytics.


About Parta

Parta Dialogue is an up and coming leader in Social Media Optimization and
Social Learning for organizations at the forefront of digital strategy. Our
clients include some of the largest and some of the smallest (but hippest)
companies in the world, and the list is growing. Parta is aggressively investing
in building out the most robust technology offering in the market (#esuite(TM))
for brands and companies to support their entire social marketing cycle, from
the data they want, to the insights they need leading to conversions they crave.
The #esuite includes: social listening (#elisten(TM)), publishing (#eshare(TM)),
and measuring social communities in real-time (#evalue(TM)). Parta is the
company behind Edu-Performance and #engagementlabs.


Many visionary businesses already employ Parta's solutions for internal and
external online engagement. Among these are Proctor and Gamble, Nestle, Durex,
Budweiser, IBM, Mazda, Universal Pictures and Rock the Vote.
www.partadialogue.com


Parta is listed on the TSX Venture Exchange under the symbol PAD and operates
through two subsidiaries:


#engagementlabs: www.engagementlabs.com

edu-performance : www.eduperformance.com. 

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term
is defined in the policies of the TSX Venture Exchange) accepts responsibility
for the adequacy or accuracy of this release. 


FOR FURTHER INFORMATION PLEASE CONTACT: 
Paul Allard, President & CEO
Parta Dialogue Inc.
[phone]
[e-mail]


Jeff Armstrong, Corporate Development/Investor Relations
Parta Dialogue Inc.
[phone]
[e-mail]
www.partadialogue.com