PARTA Completes the Acquisition of Toronto-Based M Thirty Communications Inc., Financier G. Edmund King Joins Parta Board

Parta Dialogue (TSX VENTURE:PAD), experts in Social Campaign Optimization and
Social Learning, announces the completion of the acquisition by Parta of the
Toronto-based firm M Thirty Communications Inc. ("M30") (http://m30-inc.com),
specializing in social media, mass collaboration, and sharecasting (distribution
of branded content). Mr. G. Edmund King, one of the founders of M30 and
principal shareholder thereof, joined the board of directors of Parta. Amongst
other accomplishments, Mr. King is well known in the financial community as he
served as Chairman and Chief executive officer of CIBC Wood Gundy Ltd. and as
Chairman of the Investment Dealers Association of Canada. 


The Transaction 

Parta acquired all of the issued and outstanding shares of M30 for an initial
purchase price consisting in the issuance by Parta to M30 shareholders of
6,600,000 common shares of Parta at a deemed valuation of $0.25 per Parta common
share and of 1,650,000 warrants to acquire one (1) Parta common share for a
purchase price of $0.45 per Parta common share to be exercised within the 18
month period following the closing of the transaction. Parta also paid a cash
sum of $25,000 to one M30 minority shareholder. Parta agreed that a $200,000
debenture issued by M30 could be converted into Parta during the 13 month period
following the Closing Date into 800,000 common shares and of 200,000 warrants to
be issued by Parta assuming a full conversion of the principal amount of the
Debenture, each warrant permitting its holder to acquire one (1) Parta common
share for a purchase price of $0.45 per Parta common share to be exercised
within the 18 month period following the conversion. 


Under an earn-out provision based on the revenues of M30 for the 12 months
period following the closing of the transaction, an additional maximum of
22,500,000 Parta common shares might be issued upon final determination of the
M30 revenues for the earn-out, also at a deemed valuation of $0.25 per Parta
common share and a maximum of 5,625,000 warrants to acquire one (1) Parta common
share for a purchase price of $0.45 per Parta common share to be exercised
within the 18 month period following the closing of the transaction. 


A cash advisory fee equal to five percent of the consideration paid at Closing
has also been paid by Parta at closing to Byron Capital Markets Ltd. and a
similar five percent fee of any consideration to be paid by Parta under the
earn-out, if any, will also be payable to such advisor. 


About PARTA 

PARTA offers Social Media and Social Learning solutions to its clients from
offices in Montreal, Paris and Mexico and is the developer of leading eValue(TM)
Social Media ROI Suite: www.evaluesuite.com


Many visionary businesses already employ PARTA's solutions for internal and
external online engagement. Among these are Renault, Orange, Michelin,
Hydro-Quebec, Iusacell (Mexico), Dassault Systems, Nestle Waters and Credit
Agricole. www.partadialogue.com


PARTA is listed on the TSX Venture Exchange under the symbol PAD and operates
through two subsidiaries:


#engagementlabs, an all-digital agency offering a targeted range of social
strategies, customized engagement platforms and analytic tools to measure
performance and ROI totally focused on social engagement & optimization:
www.engagementlabs.com.


edu-performance, totally focused on internal engagement and productivity,
Edu-Performance offers customized Social Learning and online training solutions:
www.eduperformance.com.


Other Information

Completion of the acquisition of M30 has received conditional approval from the
TSX Venture Exchange Inc. but the TSX-V has in no way passed upon the merits of
the acquisition of M30 and has neither approved nor disapproved the contents of
this press release.