Naturally Advanced Technologies and Levi Strauss & Co. Enter Into Development Agreement For CRAiLAR Flax Fiber

PORTLAND, OR, April 14 /CNW/ -- 
PORTLAND, OR, April 14 /CNW/ - Naturally Advanced Technologies Inc.
 (NAT) (OTCBB: NADVF) (TSXV: NAT) today announced that it has entered
 into a short term CRAiLAR® Flax fiber development agreement with Levi
 Strauss & Co. beginning in April 2011 to support evaluation of
 processing CRAiLAR flax fiber in woven casual apparel products,
 specifically denim and non-denim, bottom and top weight fabrics.


"Levi's and Dockers are the quintessential denim and casual wear
 brands," said Ken Barker, CEO of NAT. "We are very excited to be
 working with a company like Levi's because it aligns with our broad
 strategic goal of identifying and partnering with the most important
 brands in categories upon which we believe we can make the greatest
 impact. I have great confidence in the ability of CRAiLAR to make a
 performance and economic impact for Levi's products."


Last month, the Company announced a 10-year purchasing agreement with
 Hanesbrands. This was the first commercialization agreement for its
 CRAiLAR flax fiber. Later that month, it announced a short term
 purchasing agreement with Georgia-Pacific to further evaluate the use
 of CRAiLAR in formed materials.


Naturally Advanced Technologies Inc.
Naturally Advanced Technologies Inc. develops renewable and
 environmentally sustainable biomass resources from flax, hemp and other
 bast fibers. The Company, through its wholly owned subsidiary, CRAiLAR®
 Fiber Technologies Inc., has developed proprietary technologies for
 production of bast fibers, cellulose pulp, and their resulting
 by-products in collaboration with Canada's National Research Council.
 CRAiLAR technology offers cost-effective and environmentally
 sustainable processing and production of natural, bast fibers resulting
 in increased performance characteristics for use in textile,
 industrial, energy, medical and composite material applications. The
 Company was founded in 1998 as a provider of environmentally friendly,
 socially responsible clothing. For more information, visit www.naturallyadvanced.com.


Neither the TSX Venture Exchange Inc. nor its Regulation Services
 Provider (as that term is defined in the policies of the TSX Venture
 Exchange) accepts responsibility for the adequacy or accuracy of this
 release.


Forward-Looking Statement Disclaimer
This news release includes certain statements that may be deemed
 "forward-looking statements". All statements in this news release,
 other than statements of historical facts, are forward-looking
 statements. Forward-looking statements or information are subject to a
 variety of risks and uncertainties which could cause actual events or
 results to differ from those reflected in the forward-looking
 statements or information and including, without limitation, risks and
 uncertainties relating to: any market interruptions that may delay the
 trading of the Company's shares, technological and operational
 challenges, needs for additional capital, changes in consumer
 preferences, market acceptance and technological changes, dependence on
 manufacturing and material supplies providers, international
 operations, competition, regulatory restrictions and the loss of key
 employees. In addition, the Company's business and operations are
 subject to the risks set forth in the Company's most recent Form 10-K,
 Form 10-Q and other SEC filings which are available through EDGAR at www.sec.gov. These are among the primary risks we foresee at the present time. The
 Company assumes no obligation to update the forward-looking statements.


To view this news release in HTML formatting, please use the following URL: http://www.newswire.ca/en/releases/archive/April2011/14/c4207.html



p bMedia Contact:/bbr/ Ryan Leverenzbr/ Lew Leverenz Associatesbr/ [phone]br/ a href="mailto:[e-mail]"[e-mail]/a /p p bInvestor Contact:/bbr/ Rick Anguillabr/ Guidance Counselbr/ [phone]br/ a href="mailto:[e-mail]"[e-mail]/a /p 

Copyright