Naturally Advanced Technologies Names Jay Nalbach Chief Marketing Officer

VANCOUVER, BC and PORTLAND, OR, Aug. 31, 2011 /CNW/ -- 
VANCOUVER, BC and PORTLAND, OR, Aug. 31, 2011 /CNW/ - Naturally Advanced
 Technologies Inc. (the "Company") (OTCBB: NADVF) (TSXV: NAT) is pleased
 to announce the appointment of Jay Nalbach as its Chief Marketing
 Officer, a newly-created position. With more than 16 years in the
 sports and fashion industries, Nalbach adds deep experience in brand
 and product marketing as well as go-to-market strategy to the NAT
 executive team. In this new position, Nalbach will lead all marketing
 and key partner relationships for the company.


"We're very excited to welcome Jay to the team at this critical point in
 our company history," said Ken Barker, CEO of NAT. "His experience
 growing business and securing market share for major global brands like
 adidas, Reebok and Fila will impact the adoption of our CRAiLAR fiber
 as we move ahead with a focus on large global brand partnerships."


Prior to joining NAT, Nalbach served as Brand Director at adidas Group
 Japan KK, leading the execution of subsidiary brand Reebok's first ever
 360-degree product and marketing campaigns in Japan. Before this he was
 Global Head of Men's Lifestyle Footwear for Reebok International. This
 came at the critical post-acquisition period of Reebok by adidas.


Prior to joining NAT, Nalbach held senior roles with adidas AG,
 including key work with Reebok, adidas Originals, Foot Locker Europe in
 footwear, apparel, supply chain and account management. His time with
 adidas, where he began in 1995, paused briefly for a nearly three-year
 senior role with Fila International.


Nalbach's deep experience has given him remarkable global exposure,
 having held positions in the U.S., UK, Japan, The Netherlands and
 working extensively in Italy and Germany. Long-term, NAT intends for
 this to be a significant asset to its growth plans.


"The science behind our CRAiLAR fiber is unlike anything available in
 the world today," said Nalbach. "From the way the fiber is sustainably
 grown and processed, to how it is integrated with global brands like
 Hanes, this represents a massive opportunity in terms of how we live as
 consumers and how the brands you love enable you to feel better about
 buying their products."


After a significant period of research and development, NAT has signed
 purchasing or development agreements with HanesBrands, Georgia-Pacific,
 Levi Strauss and Company, Cintas Corporation and Ashland Inc. since
 March 2011.


About Naturally Advanced Technologies Inc.
Naturally Advanced Technologies Inc. develops renewable and
 environmentally sustainable biomass resources from flax, hemp and other
 bast fibers. The Company, through its wholly owned subsidiary,
 CRAiLAR(r) Fiber Technologies Inc., has developed proprietary
 technologies for production of bast fibers, cellulose pulp, and their
 resulting by-products in collaboration with Canada's National Research
 Council. CRAiLAR technology offers cost-effective and environmentally
 sustainable processing and production of natural, bast fibers resulting
 in increased performance characteristics for use in textile,
 industrial, energy, medical and composite material applications. The
 Company was founded in 1998 as a provider of environmentally friendly,
 socially responsible clothing. For more information, visit www.naturallyadvanced.com.


Neither the TSX Venture Exchange Inc. nor its Regulation Services
 Provider (as that term is defined in the policies of the TSX Venture
 Exchange) accepts responsibility for the adequacy or accuracy of this
 release.


Forward-Looking Statement Disclaimer 
This news release includes certain statements that may be deemed
 "forward-looking statements". All statements in this news release,
 other than statements of historical facts, are forward-looking
 statements. Forward-looking statements or information are subject to a
 variety of risks and uncertainties which could cause actual events or
 results to differ from those reflected in the forward-looking
 statements or information and including, without limitation, risks and
 uncertainties relating to: any market interruptions that may delay the
 trading of the Company's shares, technological and operational
 challenges, needs for additional capital, changes in consumer
 preferences, market acceptance and technological changes, dependence on
 manufacturing and material supplies providers, international
 operations, competition, regulatory restrictions and the loss of key
 employees. In addition, the Company's business and operations are
 subject to the risks set forth in the Company's most recent Form 10-K,
 Form 10-Q and other SEC filings which are available through EDGAR at www.sec.gov. These are among the primary risks we foresee at the present time. The
 Company assumes no obligation to update the forward-looking statements.


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p bMedia Contact:/bbr/ Ryan Leverenzbr/ Lew Leverenz Associatesbr/ [phone]br/ a href="mailto:[e-mail]"[e-mail]/a /p p bInvestor Contact:/bbr/ Rick Anguillabr/ Guidance Counselbr/ [phone]br/ a href="http://[e-mail]"ir@/aa href="mailto:[e-mail]"naturallyadvanced.com/a /p p bCorporate Officer:/bbr/ Guy Prevostbr/ CFObr/ [phone]br/ a href="mailto:[e-mail]"[e-mail]/a /p 

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