Multiplied Media and toptable Announce Agreement to Bring Restaurant Reservations to Poynt in Europe

   Multiplied Media Corporation ("Multiplied" or the "Company")(TSX VENTURE: MMC), a leading provider of mobile local search services, is pleased to announce an agreement to integrate toptable, Europe's number one online restaurant booking service, into the Poynt application.

Poynt is a convenient and timesaving GPS-enabled application that connects consumers to local businesses, restaurants and movie theaters at the moment they want to buy or acquire products or services. Poynt gives consumers the ability to move beyond discovery of their local area.

toptable is Europe's number one online dining community and restaurant booking service featuring thousands of bookable restaurants across the United Kingdom and the rest of Europe. The addition of toptable's service will enhance the existing restaurant section in Europe with the ability to book restaurants, read the views and ratings of other diners and take advantage of restaurant offers.

"Adding the ability to make dining reservations will greatly enhance the Poynt user's experience in Europe," said Andrew Osis, CEO, Multiplied Media. "We are looking forward to launching this service with toptable."

Chris Wood, Managing Director, commented, "We are delighted to be working with Multiplied Media and that toptable content will be integrated into their successful Poynt application which is available across most of Europe."

The availability of toptable listings in Poynt is anticipated for later this fall.

About Multiplied Media Corporation

Multiplied Media (www.multiplied.com) develops and operates mobile applications that enhance the consumers' ability to connect with the people and businesses most important to them. Their multi-award-winning application Poynt (www.poynt.com) is a mobile local search service available over BlackBerry smartphones and iPhone and iPod Touch devices. Through agreements with directory and vertical content providers in Canada, the United States and Europe, Poynt simplifies finding and connecting with businesses, retailers and events wherever and whenever it is most convenient for the consumer. The MyInboxNow offering, from newly acquired UnoMobi (www.unomobi.com), enables low-end feature phones to behave like smartphones for email access. MyInboxNow is available to mobile operators as a private label solution. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.

About toptable

toptable is Europe's leading online dining community and restaurant reservation service. The toptable group which incorporates city-eating, a network of 61 global food websites, features thousands of restaurants in 15 countries and receives 3 million monthly visitors (Omniture). Shareholders include legendary football manager Sir Alex Ferguson and celebrity chef Gary Rhodes.

Forward-looking statements

This news release and related disclosure contains forward-looking statements relating to the integration of the toptable restaurant booking service into the Poynt application and other statements that are not historical facts, including statements regarding potential benefits of the integration. Such forward-looking statements are subject to important risks, uncertainties and assumptions. The results or events predicated in these forward-looking statements may differ materially from actual results or events. As a result, you are cautioned not to place undue reliance on these forward-looking statements.

These forward-looking statements are based on certain key assumptions regarding, among other things: the ability of the Company to integrate the technology, market interest in the integrated technology. Material risk factors that could cause actual results to differ materially from the forward-looking information include, but are not limited to: risks that the anticipated benefits of the integration will not be achieved; risks that the technology cannot be integrated as anticipated or that the integration will function as expected, risks that the usage of the integrated technology will not result in anticipated revenues; risks that the integration will take longer, cost more or result in more management distraction than anticipated; the deteriorating economic and market conditions that could lead to reduced spending on information technology products; competition in our target markets; potential capital needs; management of future growth and expansion; the development, implementation and execution of the Company's strategic vision; risk of third-party claims of infringement; protection of proprietary information; customer acceptance of the Company's existing and newly introduced products and fee structures; and the success of the Company's brand development efforts; risks associated with strategic alliances; reliance on distribution channels; product concentration; need to develop new and enhanced products; potential product defects; our ability to hire and retain qualified employees and key management personnel; and risks associated with changes in domestic and international market conditions and the entry into and development of new for the Company's products.

The forward-looking statements contained in this press release are made as of the date of this press release. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contacts: FortyThree PR, Inc for Multiplied Media Corporation Evie Smith 831-401-3175 poynt(at)43pr.com Ros Choate Head of PR 020 3311 2274 or m: 07889 232970 http://press.toptable.com