Multiplied Media Unveils Poynt Offer Engine at Demo Fall 2010

Multiplied Media Corporation (TSX VENTURE:MMC) ("Multiplied" or the "Company"),
a leading provider of mobile local search services, today announced from DEMO
Fall 2010 the introduction of the Poynt Offer Engine ("Offer Engine"). 


The Offer Engine is an easy-to-use, location aware turnkey advertising service
that merchants large and small can utilize to set up just-in-time offers,
specials and coupons to attract local consumers via their mobile phone.


The Poynt Offer Engine addresses the needs of the local merchant, from small
businesses to multi-location national brands. Each can now effectively present
offers in a simple, relevant and local manner. The Offer Engine uses our
patented geo-fencing technology to deliver offers within a pre-defined
geographic area, as determined by the merchant. When a customer moves into the
geo-fenced area, they trigger offers to be delivered where and when they are
looking to make a purchase. The consumer receives the ad when they are within
the offer radius, but it is only once the consumer is in close proximity to the
merchant's business that the offer is activated and can be redeemed.


"Multiplied Media's Offer Engine provides merchants with an easy-to-use service
to help target nearby customers and ultimately bring in new business," said Matt
Marshall, executive producer of DEMO. "Through offering special discounts via
direct message within a selected area, Poynt users receive relevant offers that
enrich the overall local search experience."


The Offer Engine includes an easy-to-navigate dashboard where merchants can set
up new offers, view existing and past promotions, as well as see how many mobile
users are in the area. Merchants can preview their offers and once they are
satisfied with their ad, choose to have it go live immediately within the Poynt
application. The dashboard also shows merchants when a customer has redeemed an
offer, as well as who their competition in the area is and how many offers are
live around a location.


"Our new Offer Engine is going to further expand on Poynt's goal of taking users
from inspiration to action within a single easy-to-use app," said Andrew Osis,
CEO of Multiplied Media. "Poynt users make tens of millions of search queries a
month-we see the next step in local search as connecting local merchants
directly to these users."


Multiplied Media is unveiling the Poynt Offer Engine at DEMO Fall 2010.
Multiplied Media will be located at station number 35 in the Demonstrator
Pavilion. 


About Multiplied Media Corporation 

Multiplied Media (www.multiplied.com) develops and operates mobile applications
that enhance the consumers' ability to connect with the people and businesses
most important to them. Their multi-award-winning application Poynt
(www.poynt.com) is a mobile local search service available over BlackBerry
smartphones, iPhone and iPod Touch as well as Android devices. Through
agreements with directory and vertical content providers in Canada, the United
States and Europe, Poynt simplifies finding and connecting with businesses,
retailers and events wherever and whenever it is most convenient for the
consumer. The MyInboxNow offering enables low-end feature phones to behave like
smartphones for email access. MyInboxNow is available to mobile operators as a
private label solution. Headquartered in Calgary, AB, Canada, Multiplied Media
trades on the TSX Venture Exchange under the symbol MMC.


About DEMO

Produced by the IDG Enterprise events group, the worldwide DEMO conferences
focus on emerging technologies and new products innovations, which are hand
selected from across the spectrum of the technology marketplace. The DEMO
conferences have earned their reputation for consistently identifying
cutting-edge technologies and helping entrepreneurs secure venture funding and
establish critical business. For more information on the DEMO conferences, visit
http://www.demo.com/.