Multiplied Media Corporation Engages Trilogy Capital Partners to Lead Financial Marketing and Investor Relations Initiatives

Multiplied Media Corporation ("Multiplied" or the "Company") (TSX VENTURE:MMC),
a leading provider of mobile local search services, is pleased to announce that
it has retained the consulting services of Trilogy Capital Partners, Inc.
("Trilogy") to handle its investor relations activities in the United States,
subject to regulatory approval including approval of the TSX Venture Exchange.


Trilogy is a US-based investor relations firm that provides strategic advisory
services, crisis management capabilities, technology-driven communications and
robust awareness campaigns. Trilogy's mandate is to drive investor visibility
and deliver on Multiplied's goal of creating compelling and consistent
shareholder value. 


"The depth of market experience represented by the Trilogy team, combined with
our award-winning and increasingly popular Poynt mobile location-based search
service, makes the timing of this relationship ideal," said Andrew Osis, Chief
Executive Officer of Multiplied Media. "We intend to use all of the
communication tools at our disposal to keep current investors apprised of our
latest growth initiatives, in addition to markedly raising our visibility and
expanding our shareholder base."


Trilogy will work with Multiplied to structure and implement a marketing program
designed to create financial market and investor awareness for the Company. The
core drivers of the program will be to provide information to potential
institutional and retail investors about Multiplied, its expanding Poynt and
MyInboxNow service offerings, as well as assist with the preparation and
dissemination of news, research and investor relations documents to the investor
community. The program will utilize technology-driven communications to attract
additional long-term investors and to create new opportunities in M&A and
Business Development. 


"Mobile devices are becoming increasingly popular throughout the world and are
even surpassing personal computers as the primary way to connect to the internet
in many emerging markets," said Darren Minton, President of Trilogy Capital
Partners. "As an early entrant in the rapidly expanding location-based search
(LBS) market with its award-winning Poynt application, which is available on
BlackBerry(R) smartphones, iPhone and Android mobile devices, Multiplied is
uniquely situated to profit from the anticipated rapid expansion in wireless
application use. We are pleased to have the opportunity to work with Mr. Osis
and his team to bring Multiplied's impressive growth story to the attention of
the global investment community."


Trilogy does not have any interest, directly or indirectly, in the Company or
its securities, or any right or intent to acquire such an interest, other than
as disclosed below.


The agreement, which encompasses a three-month initial term, is effective
immediately and may be terminated by either party at any time with 30 days'
notice. The Company has agreed to pay Trilogy a monthly consulting fee of $7,500
cash and has granted Trilogy options to purchase 600,000 common shares of the
Company at an exercise price of $0.10 per common share pursuant the Company's
Stock Option Plan. The options will vest one-quarter every three months for a
period of twelve months and will be exercisable for a period of five years.


About Multiplied Media Corporation 

Multiplied Media (www.multiplied.com) develops and operates innovative mobile
applications that enhance the consumers' ability to connect with the people and
businesses most important to them. Their multi-award-winning application Poynt
(www.poynt.com) is a mobile local search service available over BlackBerry
smartphones, iPhone and iPod Touch as well as Android devices. Through
agreements with directory and vertical content providers in Canada, the United
States and Europe, Poynt simplifies finding and connecting with businesses,
retailers and events wherever and whenever it is most convenient for the
consumer. The MyInboxNow offering enables low-end feature phones to behave like
smartphones for email access. MyInboxNow is available to mobile operators as a
private label solution. Headquartered in Calgary, AB, Canada, Multiplied Media
trades on the TSX Venture Exchange under the symbol MMC.


Forward-Looking Statement 

This news release contains forward-looking statements relating to Trilogy
structuring and implementing an investor-relations focused marketing program to
create financial market and investor awareness around the Company's business.
Such forward-looking statements are subject to important risks, uncertainties
and assumptions. The results or events predicated in these forward-looking
statements may differ materially from actual results or events. As a result, you
are cautioned not to place undue reliance on these forward-looking statements.


These forward-looking statements are based on certain key assumptions regarding,
among other things: the success of Trilogy's marketing plan, including their
ability to attract long-term investors or create additional M&A or business
development opportunities as a result of the plan. Material risk factors that
could cause actual results to differ materially from the forward-looking
information include, but are not limited to: risks that the plan cannot be
developed or implemented as anticipated or that the plan will not create the
market interest as expected; competition in the Company's target markets;
management of future growth and expansion; the development, implementation and
execution of the Company's strategic vision; risk of third-party claims of
infringement; protection of proprietary information; customer acceptance of the
Company's existing and newly introduced products and fee structures; and the
success of the Company's brand development efforts; risks associated with
strategic alliances; reliance on distribution channels; product concentration;
need to develop new and enhanced products; potential product defects; our
ability to hire and retain qualified employees and key management personnel; and
risks associated with changes in domestic and international market conditions
and the entry into and development of new for the Company's products.


The forward-looking statements contained in this press release are made as of
the date of this press release. Except as required by law, the Company disclaims
any intention and assumes no obligation to update or revise any forward-looking
statements, whether as a result of new information, future events or otherwise.