Multiplied Media Announces Name Change to Poynt Corporation

Multiplied Media Corporation ("Multiplied" or the "Company") (TSX VENTURE:MMC),
a leading provider of mobile local search services and creator of the
multi-award winning Poynt application for BlackBerry smartphones, iPhone and
iPod Touch, and Android devices, today announced its name change to Poynt
Corporation. The common shares of the Company will begin trading under the
symbol (TSX VENTURE:PYN) at the open of markets on Wednesday, October 27, 2010.


The Company's name change better reflects their corporate focus, as creators of
the Poynt application. The name change was approved by shareholders at the
Annual and Special General Meeting held October 20, 2010.


About Multiplied Media Corporation

Multiplied Media (www.multiplied.com) develops and operates mobile applications
that enhance the consumers' ability to connect with the people and businesses
most important to them. Their multi-award-winning application Poynt
(www.poynt.com) is a mobile local search service available over BlackBerry
smartphones, iPhone and iPod Touch and Android devices. Through agreements with
directory and vertical content providers in Canada, the United States, Europe
and Australia, Poynt simplifies finding and connecting with businesses,
retailers and events wherever and whenever it is most convenient for the
consumer. The MyInboxNow offering enables low-end feature phones to behave like
smartphones for email access. MyInboxNow is available to mobile operators as a
private label solution. Headquartered in Calgary, AB, Canada, Multiplied Media
trades on the TSX Venture Exchange under the symbol MMC.