Multiplied Media Announces Availability of Award-Winning Local Search Application Poynt in Australia

Multiplied Media Corporation ("Multiplied" or the "Company") (TSX VENTURE:MMC),
a provider of mobile local search services, today announced the launch of its
multi-award-winning Poynt local search application for BlackBerry(R) smartphones
in Australia.


Sensis is the publisher of Yellow Pages(R) in Australia and is the country's
leading directories information resource. Yellow Pages(R) connects Australian
buyers and sellers and can be found across a powerful multi-channel network of
products and services including print, online, mobile, voice, search engines and
online mapping sites.


Poynt is an all-in-one, easy to use local search application that enables users
to discover the local area around them by connecting with businesses, retailers,
restaurants and movie theatres. Poynt makes it easy for consumers to view search
results on an interactive map, get driving directions, check the weather, see
showtimes and watch movie trailers - all from within one intuitive application.


Users can search business listings by keyword or category, find movies by title,
theatre, genre, or nearest location. The app also enables users to discover
nearby restaurants, search by restaurant name or even by cuisine.


"Whether you are looking for directions to the nearest florist, info on nearby
places to eat, or a listing of movies along with trailers, Poynt for BlackBerry
smartphones provides the easiest way to explore and enjoy your local area," said
Andrew Osis, CEO of Multiplied Media. "We're looking forward to hearing from
users in Australia as they discover new places across town or around the
corner."


"At Sensis, we're always looking for new ways to put our Yellow Pages(R)
advertisers in front of more buyers and helping buyers find local businesses
anywhere, anytime and in any way they choose," said Thomas Arthur, General
Manager, Product, Sensis. "Poynt launching in Australia with our Yellow Pages(R)
content provides another great way for us to deliver value to our Australian
small businesses customers."


Poynt is seamlessly integrated with the BlackBerry(R) Application Platform,
allowing users to add searched addresses to the BlackBerry(R) Address Book,
schedule and add events to the BlackBerry(R) Calendar and even invite address
book contacts to events. Poynt also shows users how to get to a selected
location utilizing BlackBerry(R) Maps or Google Maps Mobile. Poynt also
integrates with Universal Search on BlackBerry smartphones running the new
BlackBerry(R) 6 operating system.


Poynt is now available to Australian users on BlackBerry(R) App World
(www.blackberry.com/appworld) or via Over the Air download through the
BlackBerry(R) smartphone browser at m.poynt.com.


Poynt is also available as a free download for BlackBerry(R) smartphone users on
BlackBerry App World(TM) or via Over the Air download at m.poynt.com to users in
Canada, the United States, Germany, the United Kingdom, Italy, France and Spain.


About Multiplied Media Corporation

Multiplied Media (www.multiplied.com) has developed the award-winning
application Poynt (www.mypoynt.com), the mobile local search service available
over BlackBerry smartphones. Through agreements with directory and vertical
content providers in Canada, the United States and Europe, Poynt simplifies
finding and connecting with businesses, people, retailers, restaurants and
events wherever and whenever it is most convenient for the consumer.
Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture
Exchange under the symbol MMC.


About Sensis

Sensis is Telstra's advertising business and Australia's leading directories
information resource, helping Australians find, buy and sell. Sensis delivers
innovative and integrated local search and digital marketing solutions via
print, online, voice and mobile channels to connect Australians 24 hours a day,
seven days a week. Sensis' powerful, multi-channel portfolio provides an
unparalleled local information source incorporating the White Pages(R) and
Yellow Pages(R) directories; the MediaSmart(R) digital advertising business; the
Whereis(R) digital mapping business; the Citysearch(R) entertainment and
lifestyle website; the sensis.com.au search engine; the 1234 operator-assisted,
premium voice information service; and the accommodation website gostay.com.au.


The BlackBerry and RIM families of related marks, images and symbols are the
exclusive properties and trademarks of Research In Motion Limited.


White Pages(R), Yellow Pages(R); MediaSmart(R), Whereis(R) and Citysearch(R) are
the registered trademarks of Telstra Corporation Limited (ABN 33 051 775 556) in
Australia.