"SOPHIE" Now Available as Part of Air Canada's In-Flight Entertainment

KNIGHTSCOVE MEDIA CORP. (TSX VENTURE:KC.A)(TSX VENTURE:KC.B)
(www.knightscove.com) ("Knightscove"), is pleased to announce that SOPHIE, a
feature film produced by subsidiary Knightscove Family Films Inc., is now
available for viewing as part of Air Canada's in-flight entertainment in the
Canadian Movies section.


Part of SOPHIE's 2011 release schedule includes in-flight entertainment on
international airlines as well as onboard cruise ships. Knightscove is extremely
pleased that SOPHIE will be airing as part of Air Canada's in-flight
entertainment as it gives our Canadian investors the opportunity to watch the
movie in their travels. SOPHIE is also available on The Movie Network ("TMN")
and will be followed by an expected DVD release in early 2012. 


SOPHIE stars Brittany Bristow (Blizzard and TV's Baxter) in the title role as a
girl whose life is focused on two great loves; ballet and animals. When her
beloved elephant, Sheba, is sold to a travelling circus, Sophie sets out to
reclaim her - embarking on an unforgettable adventure! SOPHIE also stars John
Rhys-Davies (Indiana Jones & the Last Crusade, The Lord of the Rings Trilogy),
Erica Durance (Lois Lane on TV's Smallville) and Deborah Kara Unger (TV's Combat
Hospital). 


SOPHIE has played at film festivals around the world to much acclaim, including
the prestigious Heartland Film Festival in October 2011. The film also enjoyed
an exclusive theatrical run in Canada in November 2011.


The company is also pleased to announce that its holiday classic BLIZZARD is
airing on networks across Canada for its eight consecutive year. BLIZZARD stars
Christopher Plummer, Kevin Pollack, Brenda Blethyn, and Whoopi Goldberg as the
voice of "Blizzard", Santa's most magical reindeer.


About Knightscove Media Corp.

Knightscove is a fully integrated entertainment company specializing in the
distribution, creation and financing of live action feature films and television
productions. The Canadian company offers family-friendly third party and
proprietary film and television content through its Knightscove Family Films and
Knightscove-Ellis International brands.