iSIGN Media and SelectCore Announce the Signing of a Letter of Intent to Build the Largest Mobile Proximity-Advertising Footp...

SelectCore Ltd. ("SelectCore") (TSX VENTURE:SCG) and iSIGN Media Solutions Inc.
("iSIGN" or "Company") (TSX VENTURE:ISD) are pleased to announce that they have
signed a Letter of Intent ("LOI") to build-out the largest retail mobile
proximity-advertising footprint in North America.


Under the terms of the LOI, iSIGN and SelectCore are planning to embed iSIGN's
patent-pending Interactive Marketing Solution ("IMS") 3.1 software and its newly
developed Smart Antenna into SelectCore's Verifone Point of Sale ("POS")
terminals in up to 7,000 convenience and grocery store locations throughout
Canada and the United States. The length of the agreement will be three years,
with an automatic renewal period of an additional three years.


"This opportunity came to us from the announcement regarding the
Couche-Tard/Mac's Convenience Stores network and installation," said Alex
Romanov, iSIGN's Chief Executive Officer. "We believe that this is a tremendous
opportunity for us to build-out a second advertising footprint, similar to the
Couche-Tard model."


Based upon previous test installations, iSIGN has the ability to reach an
average of approximately 1,000 mobile devices within proximity of each of its
installations. This reach would result in our Smart Antenna contacting
approximately 7 million viewers daily. The size of our reach makes our mobile
advertising method extremely cost efficient and effective to potential
advertisers in comparison to television, radio, papers as well as more
traditional direct marketing.


As a result of the size of our reach, our expectation is that a full network
roll-out has the potential to generate at least $10 million in revenue annually
from advertising and Anonymous Mobile Analytics ("AMA") data per year. Of the
$10 million in advertising revenue, SelectCore will retain 80% and iSIGN 20%.
iSIGN expects, based upon its rate card, that licensing revenues for iSIGN's
technology will have the potential to generate approximately $4.2 million
annually.


iSIGN's cost to build this network with iSIGN's newly developed Smart Antennas,
will be approximately $1.050 million in capital expenditures.


"The introduction of our new Smart Antenna combines cost efficiency with
improved metric-gathering abilities from virtually all mobile devices," added
Mr. Romanov. "This installation will provide our initial entry into the US
market, in addition to expanding our national coverage in Canada, making the
network very appealing to advertising agencies and national brands."


"iSIGN's technology allows us to monetize and maximize the value of our retail
point-of-sale network and access to a market of millions of consumers with
mobile phones" commented Keith McKenzie, CEO of SelectCore. "Aligned with our
growth strategy, this partnership has the potential to generate a new,
high-margin revenue stream with virtually no capital expenditures".


About SelectCore

Established in 1999, SelectCore is a leading provider of transaction processing
and point-of-sale solutions for the prepaid telecom market and prepaid financial
services sector. From prepaid mobile top-up to stored-value cards and remittance
solutions, SelectCore services a market of millions of under-banked and
credit-challenged consumers through its technology platforms and retail
distribution network across Canada and the United States. SelectCore is a
publicly traded company listed on the TSX Venture Exchange under the symbol
"SCG" (TSX VENTURE:SCG). SelectCore was ranked by Profit100 Magazine as one of
Canada's fastest growing companies in 2006, 2007, 2009 and 2010.


About iSIGN Media

iSIGN is a leading developer of location-based interactive proximity advertising
solutions that deliver rich media, permission based messages, free of charge to
cell phones using Bluetooth(R) connectivity, while providing Business
Intelligence to the client. The Company's patent-pending advertising platform
combines the precision of direct marketing and the tracking potential of the Web
to deliver more cost effective and ROI-driven advertising than is possible via
print, radio and television. iSIGN is based in Richmond Hill, Ontario with R&D
and customer support operations in Vancouver, BC. iSIGN is a business partner of
AOpen America Inc., having an OEM agreement for the embedding of its IMS
software in AOpen's digital media players and IBM, as their Solution Provider,
POS All Models. iSIGN's software solutions are also distributed by BlueStar Inc.
to their network of Value Added Resellers. iSIGN is publicly traded in Toronto
(TSX.V) under the symbol "ISD". Additional information about iSIGN Media can be
found at www.isignmedia.com.


This news release contains "forward-looking information" within the meaning of
applicable Canadian securities legislation. Generally, forward-looking
information can be identified by the use of forward-looking terminology such as
"plans", "expects", or "does not expect", "is expected", "budget", "scheduled",
"estimates", "forecasts", "intends", "anticipates", or "does not anticipate", or
"believes" or variations of such words and phrases or state that certain
actions, events or results "may", "could", "would", "might", or "will be taken",
"occur", or "be achieved". Forward-looking information is based on the opinions
and estimates of management at the date the information is made, and is based on
a number of assumptions and is subject to known and unknown risks, uncertainties
and other factors that may cause the actual results, level of activity,
performance or achievements of the Company to be materially different from those
expressed or implied by such forward-looking information, including risks
related to the regulatory approval process, market and financing conditions as
well as risks associated with the prepaid telecom and prepaid financial
industries, changes in project parameters as plans continue to be refined as
well as those risk factors discussed in the Company's management's discussion
and analysis for the Company's most recent financial reporting period, available
on www.sedar.com. Although the Company has attempted to identify important
factors that could cause actual results to differ materially from those
contained in forward-looking information, there may be other factors that cause
results not to be as anticipated, estimated or intended. There can be no
assurance that such information will prove to be accurate, as actual results and
future events could differ materially from those anticipated in such
information. Accordingly, readers should not place undue reliance on
forward-looking information. The Company does not undertake to update any
forward-looking information contained herein, except in accordance with
applicable securities laws.