iSIGN Media and Luxury Goods Retailer, Little Switzerland, Launch Mobile Phone Interactive Proximity Advertising in the Caribbea

iSIGN Media Solutions Inc. ("iSIGN" or "Company") (TSX VENTURE:ISD), today
announced it has commenced the roll-out of its interactive proximity advertising
solution with Little Switzerland, Inc., a leading specialty retailer of luxury
items based in the Caribbean. The two companies successfully trialed the first
iSIGN installation in early December at a Little Switzerland retail location in
Saint Thomas, Virgin Islands. The retailer aims to use mobile phone based
promotions, to personalize the buying experiences in stores as they interact to
millions of tourists who visit the Caribbean each year. 


"We have been experiencing consumers coming into our store with the ads on their
phones and have seen sales pick up by the promotion offered in their Bluetooth
message," said Ursula Sfraga, Little Switzerland's Interactive Marketing
Manager. "The technology is really user-friendly and impressive. We look forward
to creating compelling ads and propagating awareness using iSIGN's media
broadcasting platform."


The plan entails expanding the iSIGN Media broadcasting system throughout the 20
plus store chain. Content and delivery schedules are now being tested and
integrated. Little Switzerland aims to be among the first jewelry chains in the
region to reduce advertising printing and other logistic costs, resulting in a
greener footprint for the chain. The messaging is free to the cell phone user as
Bluetooth wireless communications is used to connect with the patron's phone.
The ISIGN Media platform can reach anyone with a Bluetooth-enabled cell phone
within 300 feet of its broadcast source.


Little Switzerland represents a growing trend among specialty retailers who are
focusing on maximizing customer experience because shoppers are expecting more
personalized buying experiences in stores from a merchandise, pricing,
promotions and overall ease of buying experience. The automated and connected
store in the future will incorporate more mobile phone technologies in the store
experience because more consumers are increasing their product and promotions
search via their phones. A recent Aberdeen Group survey of US retailers revealed
that 30% of these retailers are now planning to utilize mobile-phone based
retailing and advertising within the next 12 months.


"You need new technology and management tools to integrate the mobile phone
shopper into the store experience," said Alex Romanov, CEO of iSIGN. "The real
bonus of our broadcasting system is the interactive data aggregation. Our
solution allows Little Switzerland's management to capture client interactions
and measure the effectiveness of each advertisement and promotion to maximize
value to their clients and ROI to each store."


About Little Switzerland 

Little Switzerland is a leading specialty retailer of luxury goods in the
Carribean with over 27 distinctively designed retail stores on eleven islands
and operations in Key West, Florida. The products offered include a wide
selection of high-quality jewelry, watches, crystal, china, gifts and
accessories. For more information please visit www.littleswitzerland.com.


About iSIGN Media 

iSIGN is a leading developer of location-based interactive proximity advertising
solutions that deliver rich media, permission based messages, free of charge to
cell phones using Bluetooth connectivity. The Company's patent-pending
advertising platform combines the precision of direct marketing and the tracking
potential of the Web to deliver more cost effective and ROI-driven advertising
than is possible via print, radio and television. iSIGN is based in Markham,
Ontario with R&D and customer support operations in Vancouver, BC. iSIGN is
publicly traded in Toronto (TSX.V) under the symbol "ISD". Additional
information about iSIGN Media can be found at www.isignmedia.com.


Forward-Looking Statements

This news release includes certain forward-looking statements that are based
upon current expectations, which involve risks and uncertainties associated with
iSIGN Media's business and the environment in which the business operates. Any
statements contained herein that are not statements of historical facts may be
deemed to be forward-looking, including those identified by the expressions
"anticipate", "believe", "plan", "estimate", "expect", "intend", and similar
expressions to the extent they relate to the Company or its management. The
forward-looking statements are not historical facts, but reflect iSIGN Media's
current expectations regarding future results or events. These forward-looking
statements are subject to a number of risks and uncertainties that could cause
actual results or events to differ materially from current expectations,
including the matters discussed under "Risks and Uncertainties" in the Filing
Statement filed on October 9th, 2009 with the regulatory authorities. iSIGN
Media assumes no obligation to update the forward-looking statements, or to
update the reasons why actual results could differ from those reflected in the
forward-looking statements.


(C) 2009 iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks
and trade names are the property of their respective owners.