iSIGN Media and Its New Acquisition Pinpoint Media Showcase Key Technologies at AGM and Industry Analyst Session

iSIGN Media Solutions Inc. ("iSIGN" or "Company")(TSX VENTURE:ISD) hosted a 2 day Symposium on October 17 and 18, 2011 that included staff and management from newly merged Pinpoint Media Group Inc. ("Pinpoint"), and a broad list of industry analysts and partners to get acquainted with iSIGN's product strategy and direction.

Special guests included Mr. John Curran, a veteran global corporate CEO and senior consultant for Intel and AOpen, and a recognized expert in digital signage software/hardware network architecture.

Mr. Curran conducted detailed presentations on the industry, with a heavy focus on the growing importance and demand for metrics and shopper data by all commercial and advertising sectors. Particular detail was given to the digital signage and advertising channels, and how Intel's new Anonymous Video Analytics ("AVA") software captures shopper interest in various digital signage advertisements, allowing advertisers to use the information to evaluate mindshare and consumers demographics by age and gender to trigger appropriate messaging.

iSIGN's Interactive Messaging Solution ("IMS") and new Anonymous Mobile Analytics ("AMA") were also presented and highlighted in Curran's presentation. He referenced them as the leading solutions to push offers to mobile devices and capture shopper responses anonymously, fully respecting the individual's privacy while capturing metrics for advertisers and brands, in and around commercial locations.

Curran outlined the massive opportunities of digital signage networks to attract, influence and measure consumer responses with both "data capture solutions" now available from Intel, iSIGN and AOpen in North America and globally. The transition of major brands from television to digital signage-mobile advertising is a massive opportunity that will see tremendous collaboration between these partners and iSIGN.

Particular reference was given to the 1st tier brands and currently one of the largest digital signage networks recently acquired by iSIGN, with the purchase of Pinpoint. The 1,400 plus Mac's convenience store chain with a 5,600 digital signage network can and will deliver shopper data and metrics, that are essential to brands/retailers. The advertising revenue and software licensing here initially is potentially a minimum of $5 million annually.

During its recent AGM and Symposium, iSIGN introduced and demonstrated its latest Bluetooth and WiFi Smart Antenna ("SA") that can now detect, message and interact with all makes of phones including iPhones, iPads, and PCs sending loyalty invitations to shoppers that will deliver to a minimum of 4 million registered members in the first year for personalized offers and interactions in the Mac's convenience chain alone.

Additionally, the latest iSIGN Bluetooth and WiFi solution will now be made available to developers to use as the platform to create applications and specific solutions for any required functionality that requires proximity Bluetooth and WiFi in all commercial, household, educational and OEM channels with very attractive license fees.

The Smart Antenna will soon be rolled out and assessed in around 100 SelectCore Ltd. ("SelectCore") locations, and then installed in up to 7,000 locations across their customer base in Canada and the US. The potential for targeting a shopper audience for brands and advertisers will be larger than most radio and TV networks. "The SelectCore installations of the iSIGN Smart Antenna integrated with their Verifone point of sale ("POS") devices install base will be highly profitable for all concerned as all messaging and advertisements will be sent directly to shoppers' mobile phones with no digital signage costs and overhead," said Alex Romanov, iSIGN's Chief Executive Officer. "The integration of our software into SelectCore's POS devices shows that iSIGN software can be embedded into a number of devices, not just digital signage and kiosks. Integrating into SelectCore's Verifone POS footprint is very substantial, as all retailers that don't have digital signage can embed iSIGN's IMS software into their POS devices. This opportunity represents not only ad revenue from the POS network, but potentially $12.6 million in software licensing over a 3 year period from the SelectCore footprint."

iSIGN expects to complete the installation for the Calgary municipal location by the end of next week and expects to have the entire Mac's network completed and rolled out within 60 days. The SelectCore preliminary installations will commence in Toronto in early November 2011 with sample SAs.

The Company expects that advertising revenue, software licenses and full metrics will begin to be monetized over the next quarter for both the Mac's convenience and SelectCore networks.

About iSIGN Media

iSIGN is a leading developer of location-based interactive proximity advertising solutions that deliver rich media, permission based messages, free of charge to cell phones using Bluetooth® connectivity, while providing Business Intelligence to the client. The Company's patent-pending advertising platform combines the precision of direct marketing and the tracking potential of the Web to deliver more cost effective and ROI - driven advertising than is possible via print, radio and television. iSIGN is now the largest owner/operator of in-store digital media in Canada. With a national footprint, iSIGN reaches an average of 1.5 million consumers a day through our convenience store network, using state of the art technology to push relevant content. iSIGN's network includes just over 5,600 digital faces in 1,400 plus convenience stores across Canada and additional digital faces in the City of Calgary's parks and recreation building. iSIGN is based in Richmond Hill, Ontario with R&D and customer support operations in Vancouver, BC. iSIGN is a business partner of AOpen America Inc., having an OEM agreement for the embedding of its IMS software in AOpen's digital media players and IBM, as their Solution Provider, POS All Models. iSIGN's software solutions are also distributed by BlueStar Inc. to their network of Value Added Resellers. iSIGN is publicly traded in Toronto (TSX.V) under the symbol "ISD". Additional information about iSIGN Media can be found at www.isignmedia.com.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with iSIGN Media's business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect iSIGN Media's current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on October 9th, 2009 with the regulatory authorities. iSIGN Media assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

© 2011 iSIGN Media Solutions Inc. All Rights Reserved. All other trademarks and trade names are the property of their respective owners.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contacts: iSIGN Media Alex Romanov Chief Executive Officer [phone], ext [e-mail]