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Share Name | Share Symbol | Market | Type |
---|---|---|---|
Iperceptions Inc. | TSXV:IPE | TSX Venture | Common Stock |
Price Change | % Change | Share Price | Bid Price | Offer Price | High Price | Low Price | Open Price | Shares Traded | Last Trade | |
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0.00 | 0.00% | 0 | - |
The drop in customer satisfaction was accompanied by a sharp reduction in hotel bookings as consumers scaled back travel plans. The average number of nights spent in a hotel each year by leisure travelers plummeted 28% between January and June 2008 from 14.7 to 10.6, and business travelers slashed their hotel stays per year by 25% from 31.4 to 23.6 over this same period.
Online consumers overwhelmingly cited budget concerns and dissatisfaction with gas prices when asked for feedback during their online experience. "I find it unbelievable with the price of gas and the economy in the shape it is in that you are not making exceptions to your two night minimum stay," stated one visitor to a well-known hotel site. "Not the prices I was looking for," said another. "In a day and age where traveling is getting harder and harder to do because of gas prices, irrelevantly high priced hotel rooms just isn't part of the plan anymore."
"Feedback from millions of visitors collected over the past year demonstrates a clear negative correlation between gas prices and customer satisfaction on automotive and travel web sites," said Jonathan Levitt, vice president of marketing at iPerceptions. "As the price at the pump has spiked, consumers are venting their frustrations online. And it isn't just that satisfaction is hurting -- measurable business outcomes are falling as well. In an environment like this, it's critical that marketers tune into changing consumer sentiment in order to pinpoint opportunities to make small changes that can positively impact customer satisfaction, conversion and sales."
About the iPerceptions Satisfaction (iPSI) Index
The iPerceptions Satisfaction Index (iPSI) is derived from 60 million satisfaction and experience datapoints obtained from over four million actual website visitors in the context of their actual site visits. The iPSI covers ten verticals, including automotive, travel, and e-commerce. Based on research from Dr. Antonio Ciampi of McGill University, the iPSI features a perceptual framework to isolate and evaluate key elements of the visitor experience and predictive algorithms and modeling to uncover the attributes with the greatest impact on satisfaction. As a result, the iPerceptions Satisfaction Index (iPSI) delivers the clearest and most accurate understanding of the key issues impacting satisfaction, intent, task completion and customer loyalty.
About iPerceptions
iPerceptions is one of North America's leading web-focused Voice of Customer analytics providers. Its webValidator Continuous Listening solution and Proprietary iPerceptions Satisfaction Index (iPSI), turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well-known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, LG Electronics, Toshiba, Choice Hotels International, BMW and Monster Worldwide. iPerceptions has offices in New York, Toronto, Montreal and London, UK.
The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this press release.
Media information: Emily Brady Brady Public Relations Tel: 415-606-9350 Email Contact Investor information: Jerry Tarasofsky Chief Executive Officer iPerceptions Inc. Tel: 514-488-3600 Fax: 514-484-2600 Martin Faucher Chief Financial Officer iPerceptions Inc. Tel : 514-488-3600 Fax: 514-484-2600
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