ISee3D Announces Development Project with European Automotive Manufacturer

ISee3D Inc. (TSX VENTURE:ICT), is pleased to announce they are working with a
leading European automotive manufacturer for the use of ISee3D technology. This
development project will begin in March 2011, and ISee3D will work in
partnership with this manufacturer to develop new approaches to distance
measurement systems for use in automobiles, specifically by utilizing a single
lens 3D approach. 


Recognition of obstacles and measurement of the distance between the obstacle
and the automobile are essential for driver support mechanisms, which include
such features as collision avoidance, adaptive cruise control, and blind spot
monitoring. These support mechanisms are being designed by the automobile
industry in order to enhance driver and passenger safety. 


Some of these measurements require stereoscopic image pairs, traditionally
provided by two separate camera-lens systems. Attempts, by the automotive
industry, to incorporate these systems into vehicles have been met with
considerable difficulties, specifically with regards to ensuring the alignment
of both cameras.


The key reason for pursuing ISee3D's technology is that it eliminates the need
for camera/lens calibration, thus dramatically reducing the amount of processing
power required, while increasing accuracy. 


As part of the scope of this project, ISee3D is responsible for delivering a
complete evaluation system, including the Proprietary 3D Lens System, Image
Processing Software and an industrial camera supplied by Allied Vision
Technologies (AVT). The 3D Optical System will be used to develop and test more
accurate and higher speed driver support systems. "We are excited about this
project because our customer is taking advantage of one of the most important
features of our technology - 3D single lens image stability" said Bruce Seidel,
Business Development at ISee3D.


About ISee3D

ISee3D is driving the universal adoption of 3D single lens capture - from
consumers and Hollywood to health care and military. The company is introducing
the first commercially feasible single lens, single camera 3D capture
technology. Scalable in size from one mm in diameter to more than 250 mm, the
patented technology can be applied across many devices. Through its patented
optical switch technologies, ISee3D continues to aggressively pursue the best in
3D innovation to ensure an immersive 3D viewing experience, rather than the
traditional two lenses or 2D conversion approaches that are the current
standard. The company is headquartered in Vancouver with offices in Toronto. 


For more information about ISee3D visit us online at: http://www.ISee3D.com



Allied Vision Technologies GmbH                                             
Taschenweg 2a                                                               
07646 Stadtroda                                                             
Germany                                                                     
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http://www.alliedvisiontec.com                                              



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