Up Cannabis Completes Historic First Shipment of Adult-Use Cannabis

Shipment Marks Company Milestone in the Lead Up to Cannabis Legalization

TORONTO, Sept. 18, 2018 /CNW/ - Newstrike Brands Ltd. (TSX-V:HIP) ("Newstrike"), is pleased to announce its wholly-owned subsidiary Up Cannabis Inc. ("Up Cannabis"), in a historic company milestone, has completed its first shipment of adult-use cannabis as it ramps up production leading up to legalization on Oct. 17.

"With one month to go before adult-use cannabis becomes legalized nationally, our team has worked tirelessly to ensure that our production schedule and provincial shipments remain on-track," said Jay Wilgar, CEO of Newstrike and Up Cannabis. "I am extremely proud of the work our team has put into executing on our plans and look forward to expanding our shipments as we approach legalization and beyond."

Up Cannabis has worked to begin building distribution networks with five provinces to date. The company was last week cleared as a supplier of cannabis to Saskatchewan Retail and Wholesale Permit Holders once registered on October 17, 2018. Up Cannabis has also been selected to supply cannabis to the Nova Scotia Liquor Corporation and has formalized supply agreements with the Ontario Cannabis Store, and the Alberta Gaming, Liquor & Cannabis Commission, in addition to having a signed Memorandum of Understanding with the British Columbia Liquor Distribution.

About Newstrike and Up Cannabis

Newstrike is the parent company of Up Cannabis Inc., a licenced producer of cannabis that is licenced to both cultivate and sell cannabis in all acceptable forms. Newstrike, through Up Cannabis and together with select strategic partners, including Canada's iconic musicians The Tragically Hip, is developing a diverse network of high quality cannabis brands. For more information, visit http://www.up.ca or http://www.newstrike.ca

Forward-Looking Information

This news release contains forward-looking statements. Forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Newstrike to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Often, but not always, forward-looking statements can be identified by the use of words such as "plans", "expects" or "does not expect", "is expected", "estimates", "intends", "anticipates" or "does not anticipate", or "believes", or variations of such words and phrases or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this press release. Since forward-looking statements and information address future events and conditions, by their very nature they involve inherent risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors and risks. Readers are cautioned that the foregoing list of factors is not exhaustive. The forward-looking statements contained in this news release are made as of the date of this release and, accordingly, are subject to change after such date. Newstrike does not assume any obligation to update or revise any forward-looking statements, whether written or oral, that may be made from time to time by us or on our behalf, except as required by applicable law.

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SOURCE Newstrike Brands Ltd.

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