Hornby Bay Announces Appointment of New CFO

   Hornby Bay Mineral Exploration Ltd. (the "Company") (TSX VENTURE: HBE) is pleased to announce the appointment of Rebecca Hudson as the new Chief Financial Officer of the Company effective October 28, 2010.

Ms. Hudson is a Chartered Accountant with 12 years of experience in the fields of financial audit, corporate finance, risk management, financial reporting, and corporate governance. She has worked primarily with publicly traded international and Canadian corporations, and has conducted transactions in reverse takeovers, mergers & acquisitions, divestitures and various advisory services. Ms. Hudson holds a Masters of Accounting and a Bachelor's Degree from the University of Waterloo. She is fluent in both English and Spanish.

Ms. Hudson replaces Thomas D. Devlin, who resigned from the Company to focus his attention on other responsibilities. The Company thanks Mr. Devlin for his past efforts on behalf of the Company.

This news release may contain forward-looking statements including but not limited to comments regarding the timing and content of upcoming work programs, geological interpretations, receipt of property titles, potential mineral recovery processes, etc. Forward-looking statements address future events and conditions and therefore, involve inherent risks and uncertainties. Actual results may differ materially from those currently anticipated in such statements.

Shares Outstanding: 56,785,150

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contacts: Hornby Bay Mineral Exploration Ltd. Maurice Colson President and CEO 416-727-3966 www.hbe.stocknetwork.com