Digital Shelf Space to Begin Selling GSP RUSHFIT in US Retail at The Sports Authority

   Digital Shelf Space Corp. (the "Company" or "DSS") (TSX VENTURE: DSS) is pleased to announce that through its global distribution partner Northern Response (International) Ltd. ("Northern Response") DSS will begin selling the complete GSP RUSHFIT program in US retail. The Sports Authority, the largest retailer in the American sporting goods channel, will begin the retail distribution of DSS's innovative GSP RUSHFIT (www.gsprushfit.com) ultimate home workout DVD fitness series this Fall. The GSP RUSHFIT workout series stars the Montreal-based Mixed Martial Arts ("MMA"), World Welterweight Champion Georges St-Pierre ("GSP").

"As with Canada, we have had a tremendous initial response from the retailers in the US, and anticipate that more US retailers will look to add GSP RUSHFIT to their product line up over the coming months," says Don Cameron, VP Marketing for Northern Response. "US retail distribution of GSP RUSHFIT, is the first of what we hope to be many more countries that we will add to retail and sell GSP RUSHFIT."

Northern Response represents DSS globally, with distribution partners in over 90 countries around the world.

"We were very pleased to learn from Northern Response that we have secured US retail distribution and that The Sports Authority, with 460 stores in the US, has chosen our GSP RUSHFIT workout series," said Jeffrey Sharpe, CEO and President of DSS. "Being on the shelves at The Sports Authority starting this Fall is a significant milestone for our RUSHFIT product and gives consumers even greater accessibility and convenience to purchase the GSP RUSHFIT program."

GSP RUSHFIT was designed to appeal to the massive global audience with an interest in MMA and MMA training methods as a complete home fitness workout program. GSP RUSHFIT combines three of the hottest fitness trends. The complete program uses various MMA conditioning exercises, intense circuit style training and body weight training for fitness consumers to build muscle, cut weight and get in shape. GSP RUSHFIT is unlike any fitness program available. This program was carefully designed to give the most efficient and effective workout possible at home with minimal equipment. When consumers see how hard internationally respected athlete Georges St-Pierre pushes himself, working out alongside him will motivate and inspire consumers to push themselves harder, and achieve more than they ever thought possible. Georges St-Pierre has dedicated his life to Mixed Martial Arts and is regarded as one of the top conditioned athletes not only in the sport, but also in the world. Fitness fans everywhere can benefit directly from the same commitment GSP has made to his own health and fitness.

About Digital Shelf Space Corp.

Digital Shelf Space is an independent producer of home entertainment content and online delivery technology provider to digital retailers, content owners and aggregators. Digital Shelf Space's proprietary technology platform has been custom built to deliver home entertainment content directly to consumers. The platform blends e-commerce functionality and paid DVD, digital download and streaming video delivery. For more information please visit www.digitalshelfspace.com and to view our project with Georges St-Pierre, please visit www.gsprushfit.com.

ON BEHALF OF THE BOARD

Jeffrey Sharpe, President & CEO

Forward-Looking Statements

This news release contains "forward-looking information" within the meaning of the Canadian securities laws. Forward- looking information is generally identifiable by use of the words "believes", "may", "plans", "will", "anticipates", "intends", "budgets", "could", "estimates", "expects", "forecasts", "projects" and similar expressions, and the negative of such expressions. Forward-looking information in this news release include statements about the timing of the availability of GSP RUSHFIT in The Sports Authority locations; expectations of additional retail distributors of the GSP RUSHFIT series; the scope of distribution of GSP RUSHFIT; and the timing of and potential growth of Canadian and International sales as a result of the Northern Response partnership.

In connection with the forward-looking information contained in this news release, Digital Shelf Space has made numerous assumptions, regarding, among other things, expected growth of sales as a result of the Northern Response Partnership and consumer demand. While Digital Shelf Space considers these assumptions to be reasonable, these assumptions are inherently subject to significant uncertainties and contingencies.

Additionally, there are known and unknown risk factors which could cause Digital Shelf Space's actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information contained herein. Known risk factors include, among others: retail distribution of GSP RUSHFIT may not commence in accordance with anticipated timing; there may be no further retail distributors for the GSP RUSHFIT series; the Northern Response partnership may not grow Digital Shelf Space's retail presence as anticipated; the substantial investment of capital required to produce and market video and entertainment productions, the need to obtain additional financing and uncertainty as to the availability and terms of future financing, unpredictability of the commercial success of our programming, difficulties in integrating technological changes and other trends affecting the entertainment industry, significant competition in the global economic market, the possibility the rate of growth of the market for fitness media will slow, reliance on the health and marketability of celebrity fitness talent in productions owned by Digital Shelf Space, the possibility of competition from other ecommerce and online marketing vendors, the continued strong growth in adoption of digital media, the possibility of new fitness titles from traditional large studios that target the male demographic, large media production companies may move ecommerce operations in-house rather than outsourcing, reliance on production studios continuing to outsource ecommerce operations, reliance on a number of key employees, limited operating history, the possibility of claims against the intellectual property rights of Digital Shelf Space, the possibility of infringements upon the intellectual property rights of Digital Shelf Space, and volatility of the market price of Digital Shelf Space shares.

A more complete discussion of the risks and uncertainties facing Digital Shelf Space is disclosed in Digital Shelf Space's Filing Statement dated November 16, 2010 and continuous disclosure filings with Canadian securities regulatory authorities at www.sedar.com. All forward-looking information herein is qualified in its entirety by this cautionary statement, and Digital Shelf Space disclaims any obligation to revise or update any such forward-looking information or to publicly announce the result of any revisions to any of the forward-looking information contained herein to reflect future results, events or developments, except as required by law.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of the release.

Contacts: Digital Shelf Space Corp. Jeff Sharpe President & CEO 604.736-7977 604.736-7944 (FAX) jeff[at]digitalshelfspace.com www.digitalshelfspace.com Investor Cubed Inc. Investor Relations [phone] or Toll Free: [phone] [phone] (FAX) info[at]investor3.ca Northern Response (International) Ltd. - Media Contact Don Cameron V.P. Marketing [phone] don[at]nresponse.com www.NorthernResponse.com