Digital Shelf Space Engages Investor Cubed Inc. as Investor Relations Advisor

   Digital Shelf Space Corp. (TSX VENTURE: DSS) (the "Company" or "DSS"), is pleased to announce that it has engaged Toronto-based, Investor Cubed Inc. ("ICI") to provide investor relations and shareholder communications services effective February 1, 2011. The agreement between DSS and ICI is effective from February 1, 2011, subject to Venture Exchange approval, for an initial one-year term, after which it will automatically renew for an additional one year unless otherwise terminated. In consideration for the services to be provided, DSS has agreed to pay ICI a monthly fee of $5,000, plus pre-approved expenses. In addition, DSS has agreed to grant 300,000 stock options (the "Stock Options") to ICI to acquire up to an aggregate of 300,000 common shares of DSS. 75,000 Stock Options will vest after three months from the date of issue and will be exercisable for $0.20 per common share. The remaining 225,000 Stock Options will vest in equal tranches of 75,000 Stock Options after six, nine and twelve months from the date of issue, respectively, and will all be exercisable for $0.20, per common share. The Stock Options are subject to regulatory and shareholder approval as applicable and the provisions of DSS's Stock Option Plan. ICI does not currently hold any securities of DSS and prior to this agreement did not have a relationship with DSS.

About Investor Cubed

Investor Cubed (www.investor3.ca) provides specialized investor relations and business consulting services to a select group of leading Canadian small cap companies. We consider our small cap clients to be our "partners" in creating value for their shareholders and for the financial industry professionals who we introduce our clients to and are so important to our business model.

In addition, Investor Cubed is a partner and co-manager of www.SmallCapPower.com (SCP). SCP is Canada's first website dedicated to tracking stocks with market caps from $5 to $500 million and has rich investment content and dynamic functionality that brings investors and financial industry professionals together to discover and communicate with small cap companies.

About Digital Shelf Space

Digital Shelf Space is an independent producer of home entertainment content and online delivery technology provider to digital retailers, content owners and aggregators. Digital Shelf Space's proprietary technology platform has been custom built to deliver home entertainment content directly to consumers. The platform blends e-commerce functionality and paid DVD, digital download and streaming video delivery. For more information please visit www.digitalshelfspace.com and to view our recently launched project with Georges St-Pierre, please visit www.gsprushfit.com.

ON BEHALF OF THE BOARD

Jeffrey Sharpe, President & CEO

Forward Looking Statements

The matters discussed in this press release include forward-looking statements. Such statements are subject to a number of risks and uncertainties. Actual results in the future could differ materially and adversely from those described in the forward-looking statements as a result of various important factors, including the substantial investment of capital required to produce and market video and entertainment productions, limitations imposed by our financing abilities, unpredictability of the commercial success of our programming, difficulties in integrating technological changes and other trends affecting the entertainment industry, and the 'risk factors' as set forth in Digital Shelf Space's Filing Statement, filed on SEDAR on November 16th, 2010. As a result, these statements speak only as of the date they were made and Digital Shelf Space undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, unless such updates or revisions are required by applicable law. Words such as "expects," "intends," "plans," "projects," "believes," "estimates," and similar expressions are used to identify these forward-looking statements.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of the release.

Contacts: Investor Cubed Inc. [phone], (888) [phone] (FAX) info[at]investor3.ca www.investor3.ca Digital Shelf Space Corp. Jeff Sharpe President & CEO 604.736-7977 604.736-7944 (FAX) jeff[at]digitalshelfspace.com www.digitalshelfspace.com