Digital Shelf Space Corp. Announces Unaudited Financial Results for the Three and Nine Months Ending September 30, 2012

Digital Shelf Space Corp. (the "Company" or "DSS") (TSX
VENTURE:DSS)(OTCQX:DTSRF) announced today its unaudited financial results for
the three and nine month period ended September 30, 2012.


Highlights



--  Pre-orders of the new TOURAcademy(R) Home Edition began in September
    2012 through the Company's dedicated website www.touracademydvds.com and
    order fulfillment and shipment began on October 5, 2012. 
--  GSP RUSHFIT(R) continues to be the #1 rated consumer product in the
    Exercise and Fitness category on Amazon.com. 
--  Internet sales of GSP RUSHFIT remain strong through the Company's
    website and the Amazon websites in Canada, US and UK achieving a 40%
    growth rate in internet sales year over year for three months ended
    September 30th. 
--  The strong performance on Amazon.com saw GSP RUSHFIT consistently rated
    in the Top 10 for sales and rated as high as #6 this quarter in their
    top 100 exercise videos. 
--  The Company announced intentions to complete a non-brokered private
    placement of up to CAD $500,000 in funds and on October 12, 2012 the
    Company successfully closed the first tranche of the private placement
    having raised gross proceeds of CAD $500,500. 
--  The Company secured a CAD $500,000 revolving loan facility. The Loan
    Facility is secured by the assets of the Company.



Financial Statements' Currency Presentation 

In recognition of the functional currency, United States dollars ("USD"), in
which the Company earns its income, effective this quarter all financial
information will be presented in USD unless otherwise advised. As a result the
Company's prior fiscal year interim and annual financial statements as filed may
not be comparable to results filed in the current year. 


Revenue 

The total revenue for the quarter of $324,877 (2011 - $656,388) continued to be
driven primarily by the Company's flagship product GSP RUSHFIT an 8-week
home-based DVD workout program starring MMA World Welterweight Champion Georges
St-Pierre.


Mr. Jeffrey Sharpe, President and CEO of DSS stated, "We are pleased to have
finalized the new TOURAcademy Home Edition program and are excited about taking
our second globally branded product to market over Q4. In addition, with the
start of the peak season for the sale of fitness media products like GSP
RUSHFIT, and GSP having recently come back from injury securing his world
welterweight championship on November 17, 2012, we anticipate that the
combination of the two will have a very positive impact on our overall sell
through this year." 


Expenses 

During the three months ending September 30, 2012, operating expenses were
$711,944 (2011 - $772,359)


Net Loss 

Net loss for the quarter ended September 30, 2012 was $387,067 (2011 - $115,971). 

Selected Financial Highlights



                         Selected Period Information                        
----------------------------------------------------------------------------
----------------------------------------------------------------------------
                                      Three months ended  Three months ended
                                           Sept 30, 2012       Sept 30, 2011
----------------------------------------------------------------------------
----------------------------------------------------------------------------
Gross Revenue                        $           324,877 $           656,388
Net loss                             $         (387,067) $         (115,971)
Currency Translation Adj.            $             4,548 $          (11,181)
Weighted average number of shares                                           
 outstanding                                  53,170,643          45,369,295
Net loss per share (1)               $           (0.007) $           (0.003)
Total assets                         $         2,320,846 $         2,147,549
Total liabilities                    $           600,837 $           240,531
Shareholders equity                  $         1,720,009 $         1,907,018
----------------------------------------------------------------------------
----------------------------------------------------------------------------
                                                                            
(1) Basic and fully diluted net loss                                        



About Digital Shelf Space Corp.

Digital Shelf Space is an independent creator, producer and distributor of home
entertainment content targeted at the fitness and sports instruction market.
Digital Shelf Space's overall content partnership strategy is to align itself
with world-class, global brand partners. For more information visit
www.digitalshelfspace.com and to view our current projects with Georges
St-Pierre and the TOURAcademy(R), visit www.gsprushfit.com and
www.touracademydvds.com.


ON BEHALF OF THE BOARD

Jeffrey Sharpe, President & CEO

Forward Looking Statements

This news release contains "forward-looking information" within the meaning of
the Canadian securities laws. Forward-looking information is generally
identifiable by use of the words "believes," "may," "plans," "will,"
"anticipates," "intends," "budgets", "could", "estimates", "expects",
"forecasts", "projects" and similar expressions, and the negative of such
expressions. Forward-looking information in this news release include statements
about the Company's outlook of planned activities; the commencement of online
pre-orders of TOURAcademy(R) Home Edition comprehensive 8-week golf instruction
program and timing of order fulfillment; steady growth of sales, and continued
receipt of orders of the Company's products through Amazon websites; increased
sales for the fitness industry in the fourth quarter of the year; increased
revenues as a result of advertising dollars spent; the potential growth of GSP
RUSHFIT; current strategies and ongoing adjustments to these strategies
providing the potential for revenue opportunities for the upcoming holiday
season; the development of marketing strategies; increased market share in the
US and internationally; the launch of a new direct to home DVD series or product
line featuring a celebrity, athlete, or global brand; the restatement of the
Company's financial reporting into United States dollars; inventories stocked by
the Company's distribution partner, Northern, and wholesale demand for the
Company's product; GSP RUSHFIT royalty payments; anticipated sales of
TOURAcademy(R) Home Edition comprehensive 8-week golf instruction program;
additional content production deals; future additional capital from investors to
fund marketing, distribution and content production; revenue growth in the next
fiscal period; plans for increased retail distribution; international expansion;
the opening of new markets; projections for further growth continuing to meet
and exceed earlier forecasts; new television and internet marketing campaigns
for the Company's products; expanded sales into overseas markets; expected
growth of retail sales of the Company's products; the Company's strategy, future
operations, prospects and plans of management; the Company's expectations with
respect to existing and future agreements with third parties; estimates of the
length of time the Company's business will be funded by anticipated financial
resources; and anticipated results and benefits of consumer use of celebrity
fitness products. 


In connection with the forward-looking information contained in this news
release, the Company has made numerous assumptions, regarding, among other
things, the timing and quantum of revenue generated through sales of the
Company's products revenues will continue at current levels and increase; the
sufficiency of budgeted expenditures in carrying out planned activities; the
Company's ability to protect its intellectual property rights and not to
infringe on the intellectual property rights of others; the availability and
cost of labour and services; expected growth of sales as a result of the
Northern partnership and consumer demand; and expected results from the use of
celebrity fitness products. While the Company considers these assumptions to be
reasonable, these assumptions are inherently subject to significant
uncertainties and contingencies.


Additionally, there are known and unknown risk factors which could cause the
Company's actual results, performance or achievements to be materially different
from any future results, performance or achievements expressed or implied by the
forward-looking information contained herein. Known risk factors include, among
others: the TOURAcademy(R) Home Edition comprehensive 8-week golf instruction
program may not generate anticipated revenues; Northern may not need to
replenish inventories of the Company's product in the near or mid-term, leading
to diminished revenues; GSP RUSHFIT royalty payments will lead to diminished
revenues; anticipated sales and/or volumes of sales for GSP RUSHFIT and
TOURAcademy(R) Home Edition may not be realized; the Company may never conclude
an additional content production deal; the Company may never launch a new
direct-to-home DVD series or product line featuring a celebrity, athlete, or
global brand; the Company may not be able to sustain or increase revenues
achieved during the current reporting period; the Company's products may not
achieve the brand recognition and increased distribution as currently
anticipated; the Company may never expand its distribution channels domestically
or internationally; anticipated international expansion may not occur in the
anticipate timeframe, or at all; the Company may not adopt successful
advertising strategies or marketing methods; the Company may not develop or sell
complementary product lines and/or may not achieve sales of such products to
existing customers in the quantum anticipated, or at all; the substantial
investment of capital required to produce and market video and entertainment
productions; the need to obtain additional financing and uncertainty as to the
availability and terms of future financing; unpredictability of the commercial
success of our programming; difficulties in integrating technological changes
and other trends affecting the entertainment industry; 


significant competition in the global economic market; the possibility the rate
of growth of the market for fitness media will slow; reliance on the health and
marketability of celebrity fitness talent in productions owned by the Company;
the possibility of competition from other ecommerce and online marketing
vendors; the continued strong growth in adoption of digital media; the
possibility of new fitness titles from traditional large studios that target the
male demographic; large media production companies may move ecommerce operations
in-house rather than outsourcing; reliance on production studios continuing to
outsource ecommerce operations; reliance on a number of key employees; limited
operating history; general market and consumer demand weakness in the
traditionally strong fourth quarter may negatively affect the Company's sales
and revenues; as a result of the Company's change in presentation from Canadian
dollars to United States dollars, the Company's prior fiscal interim and annual
financial statements may not be comparable to results filed in the current year;
the possibility of claims against the intellectual property rights of the
Company; the possibility of infringements upon the intellectual property rights
of the Company; the Company may not have sufficiently budgeted for expenditures
necessary to carry out planned activities; future operating results are
uncertain and likely to fluctuate; the Company may not have the ability to raise
additional financing required to carry out its business objectives on
commercially acceptable terms, or at all; and volatility of the market price of
the Company's shares.


A more complete discussion of the risks and uncertainties facing the Company is
disclosed in the Company's Filing Statement dated November 16, 2010 and
continuous disclosure filings with Canadian securities regulatory authorities at
www.sedar.com. All forward-looking information herein is qualified in its
entirety by this cautionary statement, and the Company disclaims any obligation
to revise or update any such forward-looking information or to publicly announce
the result of any revisions to any of the forward-looking information contained
herein to reflect future results, events or developments, except as required by
law.


FOR FURTHER INFORMATION PLEASE CONTACT: 
Digital Shelf Space Corp.
Jeff Sharpe
President & CEO
604.736-7977 ext.111
604.736-7944 (FAX)
[e-mail]
www.digitalshelfspace.com