APM Grants Options to Directors, Officers and Employees

Advanced Primary Minerals Corporation (the "Corporation" or "APM") (TSX
VENTURE:APD) announce the grant of a total of 1,670,000 options to an aggregate
of 14 directors and officers and to employees of its wholly owned subsidiary,
Advanced Primary Minerals USA Corp. Each option is exercisable for one common
share of the Corporation until March 1, 2015 at an exercise price of $0.16. All
of the options vested immediately with the exception of 295,000 options granted
to certain individuals, which vest as to 65,000 on September 1, 2010 and as to
230,000 on March 1, 2011.


About APM

APM, through its wholly owned subsidiary, Advanced Primary Minerals USA
Corp.(formerly Erdene Materials Corp.), operates a newly constructed kaolin
processing plant in Dearing, Georgia and has been active in Georgia and South
Carolina for over 10 years exploring for, evaluating, extensively testing and
securing high quality primary kaolin resources. APM has also operated an
industrial minerals laboratory in Eatonton, Georgia since 1998. The Corporation
is targeting value added products that benefit from the unique attributes of its
high quality, primary kaolin resource. Target markets include ceramics, paint
and coatings, catalysts and other specialty industrial applications. APM has
17,009,626 shares issued and outstanding and a fully diluted share position of
18,708,197.