APM Grants Options to Directors, Officers and Employees

  Advanced Primary Minerals Corporation (the "Corporation" or "APM") (TSX VENTURE: APD) announce the grant of a total of 1,670,000 options to an aggregate of 14 directors and officers and to employees of its wholly owned subsidiary, Advanced Primary Minerals USA Corp. Each option is exercisable for one common share of the Corporation until March 1, 2015 at an exercise price of $0.16. All of the options vested immediately with the exception of 295,000 options granted to certain individuals, which vest as to 65,000 on September 1, 2010 and as to 230,000 on March 1, 2011.

About APM

APM, through its wholly owned subsidiary, Advanced Primary Minerals USA Corp.(formerly Erdene Materials Corp.), operates a newly constructed kaolin processing plant in Dearing, Georgia and has been active in Georgia and South Carolina for over 10 years exploring for, evaluating, extensively testing and securing high quality primary kaolin resources. APM has also operated an industrial minerals laboratory in Eatonton, Georgia since 1998. The Corporation is targeting value added products that benefit from the unique attributes of its high quality, primary kaolin resource. Target markets include ceramics, paint and coatings, catalysts and other specialty industrial applications. APM has 17,009,626 shares issued and outstanding and a fully diluted share position of 18,708,197.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Contacts: Advanced Primary Minerals Corporation Ken W. MacDonald President and CEO 902-466-7255 [e-mail] www.advminerals.com