President's Choice(R) Children's Charity makes lives easier for children across Canada

    




 Support the Helping Kids Live Life Well™ Icon Sale and help children in your community  

 BRAMPTON, ON, March 2, 2012 /CNW/ -  - Starting today until March 17, 2012, customers shopping at Loblaw Companies  Limited (Loblaw) corporate and participating franchise stores are  encouraged to purchase $2 Helping Kids Live Life Well™ paper icons at store check-outs in support of the President's Choice(®) Children's Charity. As Loblaw's corporate charity, and one of the  largest charities in Canada, President's Choice(®) Children's Charity is focused on childhood nutrition and children with  disabilities. All funds generated within each region go back to support  families and nutrition programs throughout that region's communities. 

 "In 2011, President's Choice(®) Children's Charity granted $13.35 million - supporting more than 4,000  nutrition programs and providing grants to more than 1,800 families  whose children have disabilities," says Peggy Hornell, senior director,  President's Choice(Ò) Children's Charity. "This year we're looking forward to working with  our customers to raise $2.2 million." 

 As one of its funding priorities, President's Choice(®) Children's Charity supports nutritious breakfast, lunch and snack  programs. The Charity understands that nutrition is fundamental to  children's health and that a well-nourished child is likely to learn  better, so it aims to provide the resources to help fuel a better  learning environment. 

 "Due to generous support from the President's Choice(®) Children's Charity, we have been able to offer our students a hot and  nutritious breakfast every morning. One thing that really stands out,  besides the students' enjoyment of the food, is their sense of family  and community. We have also noticed an improvement in their classroom  behavior and being punctual for school," says Pam Ainscough, child and  youth counselor, Parkinson Centennial Public School, Orangeville,  Ontario. 

 Another funding priority for the Charity is providing financial grants  for essential specialized equipment and therapists for families whose  children have disabilities - like David, who is 13 years-old and lives  in Alberta. David has degenerative peroxisomal disorder. He is a  cheerful boy who is determined to make the best of everyday despite his  disability. With a grant from President's Choice(®) Children's Charity, David's family was able to purchase a new  wheelchair for him. 

  

 "We thank the President's Choice® Children's Charity for their generous gift," says David's mother. "We  are grateful for all the support and care provided by the Charity in  assisting us with David's needs and helping us to make life easier for  him. The grant has given him a lot more freedom to enjoy life -  something every child deserves despite their disability." 

 Loblaw created President's Choice(®) Children's Charity to empower its store colleagues, franchisees and  their employees to support families in communities where the Company  has retail locations. Since 1989, the charity has awarded more than $72  million, reaching more than 10,000 Canadian families. The costs of the  Charity's administration and operations are fully funded by Loblaw,  ensuring that 100 per cent of every dollar donated goes directly to  helping children with disabilities and nutrition programs in the  regions where the money is raised. 

 Making a Positive Difference in the Community is one of the five corporate social responsibility principles that  shape the way Loblaw conducts business. Fundraising initiatives in  support of President's Choice(®) Children's Charity is just one example of how Loblaw continues to be  active in communities on national, regional and local levels. This  includes a bi-annual national food drive in partnership with Food Banks  Canada to address hunger across Canada, a partnership with WWF-Canada  to mobilize Canada to take environmental action and support to a number  of local charitable organizations across the country. 

 Donations can be made at the following Loblaw corporate and franchise  store locations: Loblaws(®), Zehrs(®), Your Independent Grocer(TM), valu-mart(®), Fortinos(®), Real Canadian Superstore(®), Real Canadian Wholesale Club(®), Extra Foods(®), nofrills(®), Atlantic Superstore(®), Dominion(®) (Newfoundland and Labrador only), SaveEasy(®), Maxi(®), Maxi & Cie(®), Provigo(®), Cash & Carry(®), Club Entrepot(® )and  Les Entrepots Presto(®). 

 For more information about President's Choice(®) Children's Charity and to apply for a grant please visit www.pc.ca/charity or call 1-866-996-9918. 

 About President's Choice(®) Children's Charity 

 President's Choice(®) Children's Charity helps Canadian children live to their full  potential. They are committed to supporting children's health and  wellness across Canada. With a focus on childhood nutrition and  children with disabilities, President's Choice(®) Children's Charity helps kids through grants for childhood nutrition  programs and provides support for families with a child with a  disability. The cost of administration and operations of the Charity is  funded by Loblaw Companies Limited, ensuring that 100 per cent of every  dollar donated goes directly to helping kids and their families. The  Charity offers funding across Canada and dollars are granted in the  region in which they are raised. Since 1989, the charity has awarded  more than $72 million, reaching more than 10,000 Canadian families. For  more information on President's Choice(®) Children's Charity or to donate online, visit www.pc.ca/charity. 

 About Loblaw Companies Limited 

 Loblaw Companies Limited, a subsidiary of George Weston Limited, is  Canada's largest food retailer and a leading provider of drugstore,  general merchandise and financial products and services. Loblaw is one  of the largest private sector employers in Canada. With more than 1,000  corporate and franchised stores from coast to coast, Loblaw and its  franchisees employ more than 135 000 full-time and part-time employees.  Through its portfolio of store formats, Loblaw is committed to  providing Canadians with a wide, growing and successful range of  products and services to meet the everyday household demands of  Canadian consumers. Loblaw is known for the quality, innovation and  value of its food offering. It offers Canada's strongest control  (private) label program, including the unique President's Choice(®), no name(®) and Joe Fresh(®) brands. In addition, the Company makes available to consumers President's Choice Financial(®) services and offers the PC(®) points loyalty program. 

Loblaw Companies Limited


CONTACT:  On behalf of the President's Choice(R) Children's Charity, formoreinformation please contact: Loblaw Public Relations Department905-459-2500 | [e-mail] 


    

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