President's Choice(R) Children's Charity Raises $2.3 Million in Latest Campaign

    




 BRAMPTON, ON, April 12, 2012 /CNW/ -  - President's Choice(®) Children's Charity is proud to announce that its two-week Helping Kids Live Life Well™ paper icon campaign held at Loblaw corporate and participating  franchise stores raised more than $2.3 million. One hundred percent of  funds generated will be distributed to families with children who have  disabilities and to support local childhood nutrition programs. 

 Focused on making lives easier for children across Canada, this campaign  on behalf of President's Choice(®) Children's Charity recorded its best ever results and exceeded the  fundraising goal of $2.2 million. 

 "Our Helping Kids Live Life Well™ paper icon campaign was an incredible success and we would like to  thank our customers for making it possible," says Peggy Hornell, senior  director, President's Choice(®) Children's Charity. "With close to 1.2 million paper icons sold across  the country in just two weeks, our customers have once again  demonstrated their generosity and have confirmed that they share our  commitment to helping children across Canada live to their full  potential." 

 As one of its funding priorities, President's Choice(®) Children's Charity supports nutritious breakfast, lunch and snack  programs through Breakfast for Learning and Boys & Girls Clubs of Canada. In Newfoundland and Labrador, Breakfast for Learning works in partnership with Kids Eat Smart Foundation and in Quebec, Breakfast for Learning provides funding to Club des petits dejeuners, in addition to providing direct program funding in this province.  The  Charity understands that nutrition is fundamental to children's health  and that a well-nourished child is likely to learn better, so it aims  to provide the resources to help fuel a better learning environment. In  2011, President's Choice(®) Children's Charity supported more than 4,000 nutrition programs across  Canada. 

 Another funding priority for the Charity is providing financial grants  for families whose children have disabilities.  In 2011, President's Choice(®) Children's Charity provided grants to more than 1,800 families across  Canada to assist with the costs of equipment, home accessibility,  respite care, developmental and physical therapy and accessible  vehicles. 

 Loblaw created President's Choice(®) Children's Charity to empower its store colleagues, franchisees and  their employees to support families in communities where the Company  has retail locations. Since 1989, the charity has awarded more than $72  million, reaching more than 10,000 Canadian families. The costs of the  Charity's administration and operations are fully funded by Loblaw,  ensuring that 100 per cent of every dollar donated goes directly to  helping children with disabilities and nutrition programs in the  regions where the money is raised. 

 Making a Positive Difference in the Community is one of the five corporate social responsibility principles that  shape the way Loblaw conducts business. Fundraising initiatives in  support of President's Choice(®) Children's Charity is just one example of how Loblaw continues to be  active in communities on national, regional and local levels. This  includes a bi-annual national food drive in partnership with Food Banks  Canada to address hunger across Canada, a partnership with WWF-Canada  to mobilize Canada to take environmental action and support to a number  of local charitable organizations across the country. 

 Donations can be made at the following Loblaw corporate and franchise  store locations: Loblaws(®), Zehrs(®), Your Independent Grocer(TM), valu-mart(®), Fortinos(®), Real Canadian Superstore(®), Real Canadian Wholesale Club(®), Extra Foods(®), nofrills(®), Atlantic Superstore(®), Dominion(®) (Newfoundland and Labrador only), SaveEasy(®), Maxi(®), Maxi & Cie(®), Provigo(®), Cash & Carry, Club Entrepot,(, )Club Entrepot Provigo(®) and  Les Entrepots Presto(®). 

 For more information about President's Choice(®) Children's Charity and to apply for a grant please visit www.pc.ca/charity or call 1-866-996-9918. 

 About President's Choice(®) Children's Charity President's Choice(®) Children's Charity helps Canadian children live to their full  potential. They are committed to supporting children's health and  wellness across Canada. With a focus on childhood nutrition and  children with disabilities, President's Choice(®) Children's Charity helps kids through grants for childhood nutrition  programs and provides support for families with a child with a  disability. The cost of administration and operations of the Charity is  funded by Loblaw Companies Limited, ensuring that 100 per cent of every  dollar donated goes directly to helping kids and their families. The  Charity offers funding across Canada and dollars are granted in the  region in which they are raised. Since 1989, the charity has awarded  more than $72 million, reaching more than 10,000 Canadian families. For  more information on President's Choice(®) Children's Charity or to donate online, visit www.pc.ca/charity. 

 About Loblaw Companies Limited Loblaw Companies Limited, a subsidiary of George Weston Limited, is  Canada's largest food retailer and a leading provider of drugstore,  general merchandise and financial products and services. Loblaw is one  of the largest private sector employers in Canada. With more than 1,000  corporate and franchised stores from coast to coast, Loblaw and its  franchisees employ more than 135 000 full-time and part-time employees.  Through its portfolio of store formats, Loblaw is committed to  providing Canadians with a wide, growing and successful range of  products and services to meet the everyday household demands of  Canadian consumers. Loblaw is known for the quality, innovation and  value of its food offering. It offers Canada's strongest control  (private) label program, including the unique President's Choice(®), no name(®) and Joe Fresh(®) brands. In addition, the Company makes available to consumers President's Choice Financial(®) services and offers the PC(®) points loyalty program. 

Loblaw Companies Limited


CONTACT:  On behalf of the President's Choice(R) Children's Charity, formoreinformation please contact: Loblaw Public Relations Department905-459-2500 | [e-mail] 


    

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