Loblaw Companies Limited achieves Guinness World Records(R) title

    




 Over 250 select Loblaw banner stores across Canada simultaneously break  305 wheels of Parmigiano Reggiano cheese for world record 

 BRAMPTON, ON, March 25, 2012 /CNW/ -  - Loblaw Companies Limited (Loblaw) announced today that they became the new official world record holder  for the most wheels of Parmigiano Reggiano cheese cracked  simultaneously, as declared by a Guinness World Records(®) adjudicator.  Officially, 305 wheels were cracked. Additional results are still being tabulated. 

 "Today was a momentous day for Loblaw and our colleagues. It was an  overwhelming experience to celebrate this achievement with our  customers and colleagues at more than 250 stores; we couldn't have done  it without them," said Metzi Liau, Senior Deli Category Director, Loblaw Companies. "Our colleagues were specially trained to crack the wheels in the  traditional style upheld by Italy's Parmigiano Reggiano Cheese  Consortium, and we are thrilled to have achieved this world record." 

 At the Loblaws(®) at Maple Leaf Gardens* in Toronto, Loblaws(®) Angus in Montreal and Atlantic Superstore(®) in Halifax locations, members of the Parmigiano Reggiano Cheese Consortium were in attendance. In Toronto, a Guinness World Records(®) adjudicator looked on as colleagues and customers cheered  cheese-crackers to victory. Using special cheese-cracking knives, each  of the 34-kilogram wheels were cracked and customers sampled the fresh  cheese. 

 "It is exciting for us to witness Loblaw earn the title of Guinness World Records(® )holder for the most wheels of Parmigiano Reggiano cheese broken simultaneously; we take great pride in  the production and quality of this cheese," said Leo Bertozzi, Director of the Parmigiano Reggiano Cheese  Consortium. "Parmigiano Reggiano is one of the most carefully produced and thoroughly  enjoyed cheeses in the world. For centuries, it has been considered the  'king of cheese' for its incredible taste and crystalline texture. 

 Parmigiano Reggiano is a hard Italian cheese produced in the provinces  of Parma, Reggio Emilia, Modena or Bologna, using the same recipe for  almost 1,000 years. 

 The Consortium is the group of dairy producers and cheese makers  designated to preserve the integrity and quality of each wheel of  Parmigiano Reggiano created.  They also raise awareness of Parmigiano  Reggiano around the world.  The Consortium is officially assigned to  the task of adhering to the specifications outlined by the PDO  (Protected Designation of Origin), when inspecting each wheel of  Parmigiano-Reggiano. 

 About Loblaw Companies Limited:  Loblaw Companies Limited, a subsidiary of George Weston Limited, is  Canada's largest food retailer and a leading provider of drugstore,  general merchandise and financial products and services. Loblaw is one  of the largest private sector employers in Canada. With more than 1,000  corporate and franchised stores from coast to coast, Loblaw and its  franchisees employ more than 135,000 full-time and part-time employees.  Through its portfolio of store formats, Loblaw is committed to  providing Canadians with a wide, growing and successful range of  products and services to meet the everyday household demands of  Canadian consumers. Loblaw is known for the quality, innovation and  value of its food offering. It offers Canada's strongest control  (private) label program, including the unique President's Choice(®), no name(® )and Joe Fresh(®) brands. In addition, the Company makes available to consumers  President's Choice Financial(®) services and offers the PC(®) points loyalty program. 

 *Reg'd TM. Lic'd use. 


SOURCE  Loblaw Companies Limited




Image with caption: "34-kilogram wheels of Parmigiano-Reggiano are cracked open at Loblaws® at Maple Leaf Gardens in Toronto, as part of a Guinness World Records® attempt by Loblaw Companies Limited to crack the most wheels of cheese simultaneously. More than 250 participating stores successfully cracked 305 wheels, breaking a previous record of 176 wheels. (CNW Group/Loblaw Companies Limited)". Image available at:  http://photos.newswire.ca/images/download/20120325_C7651_PHOTO_EN_11535.jpg




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