Great gifts for your last-minute holiday list

    




 TORONTO, Dec. 12, 2011 /CNW/ - Tired of battling the crowds at your  local mall? Looking for a way to beat the holiday rush and still find  the perfect present for family and friends? 

 This season, The Mobile Shop, The Mobile Shop Express and Gift of Choice gift card program, offered by Loblaw Companies Limited , have  teamed up with award-winning parenting and lifestyle author Kathy Buckworth to compile a list of Canadians' must-have last-minute gifts - available at their local grocery store! 

 Almost finished shopping but still struggling with what to buy for the  person who has everything? From your 15 year old niece and choosy  sister-in-law to your child's teacher and elderly relatives who have it  all, we've got you covered with these stylish and affordable gift  suggestions: 




      1. Please even the pickiest person on your list by giving the Gift of
         Choice.
         o The festive season is the most popular time for gift card
           purchases with many Canadians giving the 'gift of choice' as a
           holiday present;
         o Why gift cards? Research shows that 75 per cent of consumers
           cited 'choice' as the top reason they would purchase a gift
           card. Over 45 per cent cited 'convenience' as the second most
           important factor*; and
         o With hundreds of brand name gift cards, including President's
           Choice®, Joe Fresh®, iTunes, Cara Foods, Starbucks and so much
           more to choose from, finding the perfect present is easier than
           ever. It's as simple as a quick visit to the gift card display
           at more than 800 Loblaw banner locations across the country.

      2. Stay connected with loved ones near and far by giving the latest,
         greatest wireless devices from The Mobile Shop and The Mobile Shop
         Express.
         o A popular last-minute gift that is sure to please, The Mobile
           Shop has great wireless holiday deals this season;
         o With more than 50 wireless devices and accessories to choose
           from, including the latest Android, iPhone and Blackberry
           phones, The Mobile Shop provides Canadians with simple, trusted
           advice.
         o A steal of a deal! For one week beginning December 15, The
           Mobile Shop is holding a 'Zero Dollars' Phone Event featuring
           new cutting-edge devices like the Samsung Galaxy S II LTE; and
         o At The Mobile Shop Express self-serve displays, shoppers can
           choose pre-paid mobile devices from multiple carriers with no
           long-term commitment required, including the newest Smartphone
           device from PC mobile. It's the gift that keeps on giving
           all-year round!

      3. Once the holiday shopping is done, treat yourself to great rewards
         by redeeming PC® points.
         o Canadians love their PC points! In the last decade, customers
           have redeemed more than three quarters of a billion PC points
           in-store where President's Choice products are sold; and
         o Get what you want or need for free - PC points can be redeemed
           for a variety of items including groceries, gift cards, andJoe
           Fresh® fashions.
         o Not collecting PC points already? Visit
           www.pcpoints.ca to find out
           how!




 Quotes 

 "With less than two weeks until the holidays, many Canadians are feeling  overwhelmed and stressed out trying to finish their shopping in time  and on-budget," said Kathy Buckworth. " As a busy mom, I can relate -  consumers want to make smart, thoughtful gift choices but the number  one item on most people's wish list is more time." 

 Added Buckworth, "Like most parents, shopping for the kids' presents  takes top priority. It's my 'last-minute list' that gets done while I'm  at the grocery store - treats, brand name gift cards and mobile devices  - it's all available in one convenient spot, leaving me valuable free  time to spend with my family over the holidays." 

 Links  

 To find a Gift of Choice location visit the store locator here: http://www.presidentschoice.ca/LCLOnline/store_locator_landing_page.jsp 

 For more information about The Mobile Shop visit www.themobileshop.ca  and for PC mobile products and services, visit: www.pctelecom.ca 

 To become a fan of the PC points Facebook page, visit: http://facebook.com/pcpoints 

 * Source: First Data, 2010 Gift Card Consumer Study, March 2011  

 About Loblaw Companies Limited 

 Loblaw Companies Limited, a subsidiary of George Weston Limited, is  Canada's largest food retailer and a leading provider of drugstore,  general merchandise and financial products and services. Loblaw is one  of the largest private sector employers in Canada. With more than 1,000  corporate and franchised stores from coast to coast, Loblaw and its  franchisees employ over 136,000 full-time and part-time employees.  Through its portfolio of store formats, Loblaw is committed to  providing Canadians with a wide, growing and successful range of  products and services to meet the everyday household demands of  Canadian consumers. Loblaw is known for the quality, innovation and  value of its food offering. It offers Canada's strongest control  (private) label program, including the unique President's Choice®, no  name® and Joe Fresh® brands. In addition, the Company makes available  to consumers President's Choice Financial® services and offers the PC®  points loyalty program. 

Loblaw Companies Limited


CONTACT:  For more information or to arrange an interview:Michelle Reidel                Debra ChanPresident's Choice Services    Argyle CommunicationsT: (416) 204 - 2635            T (416) 968 - 7311 ext. 229 [e-mail]      [e-mail] 


    

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