CNIB receives $20,000 from President's Choice(R) Children's Charity

    




 Donation supports the Charity's vision of improving the lives of  children across Canada 

 BRAMPTON, ON, Feb. 22, 2012 /CNW/ -  - President's Choice(®) Children's Charity, the corporate Charity of Loblaw Companies Limited  (Loblaw), announces a $20,000 donation to CNIB's Early Intervention  Services Program. These funds will be used to further the Program's  one-on-one instruction between CNIB early intervention specialists, the  child and his/her family. More than 150 children will benefit from this  instruction and it will ensure that they continue their habilitation  and strive to meet their developmental goals. 

 The CNIB's Early Intervention Services Program works with  parents/caregivers to ensure children aged newborn to six years-old,  who are blind or partially sighted, are able to gain the critical  development associated with the formative years despite their vision  loss. 

 "President's Choice(®) Children's Charity has been delighted to assist children and families  across Canada through individual grants since 2004," said Peggy  Hornell, senior director, President's Choice(®) Children's Charity. "With the current donation to the CNIB's Early  Intervention Services Program one-on-one instruction, we hope to reach  many more Canadian children, with the aim of providing these young  people with a renewed sense of dignity and independence in their daily  lives." 

 "CNIB shares a common goal with President's Choice(®) Children's Charity in working to remove obstacles that make everyday  living difficult for children with physical and developmental  challenges," said Jennifer Johnson, national director, foundations,  CNIB. "We greatly appreciate the Charity's generous support as an  important step in meeting this goal." 

 President's Choice(®) Children's Charity is dedicated to helping children who are physically  or developmentally challenged. Families can receive individual grants  of up to $20,000 to assist with the costs of equipment, home  accessibility, respite care, developmental and physical therapy and  accessible vehicles. Families who are interested in receiving direct  financial assistance can learn more at www.pc.ca/charity. In 2011, the Charity granted more than $10 million to more than 1,800  families with children with disabilities across Canada. President's Choice(®) Children's Charity is also the national premier sponsor of Breakfast for  Learning, another important part of the Charity's vision of improving  the lives of children across Canada. 

 Loblaw is committed to being active in communities at the local,  regional and national levels and the Company views this as an integral  component to the success of its business. A commitment to Make a Positive Difference in Our Communities is one of five Loblaw corporate social responsibility principles that  shape Loblaw's approach to business. The other social responsibility  principles include Respect the Environment, Source with Integrity, Reflect our Nation's Diversity and Be a Great Place to Work. 

 About President's Choice(®) Children's Charity Helping Kids Live Life Well™ - President's Choice(®) Children's Charity is committed to helping children across Canada, with  a focus on children with disabilities and childhood nutrition. The  Charity supports children with disabilities directly through financial  grants and as the National Premier Sponsor of Breakfast for Learning  shares a vision dedicated to improving the lives of children. The cost  of administration and operations of the Charity is funded by Loblaw  Companies Limited, ensuring that 100 per cent of every dollar donated  goes directly to helping kids and their families. The Charity offers  funding across Canada and dollars are granted in the region in which  they are raised.  Since 1989, the Charity has awarded more than $58.6  million, reaching more than 8,400 families. For more information on the  President's Choice(®) Children's Charity or to donate online, visit www.pc.ca/charity. 

 About CNIB CNIB is a registered charity, dedicated to passionately providing  community-based support, knowledge and a national voice to ensure  Canadians who are blind or partially sighted have the confidence, sills  and opportunities to fully participate in life. To do that, specialists  work with people of all ages in their own homes, communities or local  CNIB offices - providing the personalized rehabilitation support they  need to see beyond vision loss, build their independence and lead the  lives they want. In addition, CNIB works with Canadians who are blind  or partially sighted to advocate for a barrier-free society and we  strive to eliminate avoidable sight loss with world-class research and  by promoting the importance of vision health through public education. 

 About Loblaw Companies Limited Loblaw Companies Limited, a subsidiary of George Weston Limited, is  Canada's largest food retailer and a leading provider of drugstore,  general merchandise and financial products and services. Loblaw is one  of the largest private sector employers in Canada. With more than 1,000  corporate and franchised stores from coast to coast, Loblaw and its  franchisees employ more than 136,000 full-time and part-time employees.  Through its portfolio of store formats, Loblaw is committed to  providing Canadians with a wide, growing and successful range of  products and services to meet the everyday household demands of  Canadian consumers. Loblaw is known for the quality, innovation and  value of its food offering. It offers Canada's strongest control  (private) label program, including the unique President's Choice(®), no name(®) and Joe Fresh(®) brands. In addition, the Company makes available to consumers President's Choice Financial(®) services and offers the PC(®) points loyalty program. 

Loblaw Companies Limited


CONTACT:  On behalf of the President's Choice(R) Children's Charity, formoreinformation please contact:Loblaw Public Relations DepartmentPhone: 905-459-2500 | Email: [e-mail] 


    

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