Alberta Children's Hospital Foundation Receives $20,000 from President's Choice® Children's Charity

        






Alberta Children's Hospital Foundation Receives $20,000 from President's Choice® Children's Charity

Donation underscores the Charity's aim of improving the lives of children

CALGARY, Nov. 30, 2012 /CNW/ - President's Choice^® Children's Charity is pleased to announce a $20,000 donation to the Alberta Children's Hospital Foundation. These funds will be used towards improving the collection of resources at the Family and Community Resource Centre Library for Child Health Information Services. The library enables families of children with disabilities or illnesses to secure health information they need to make informed decisions and support their efforts in advocating for their child's health care.

"With this donation to Alberta Children's Hospital Foundation, we hope to reach many more children across Alberta, and give their families much needed resources they need to support them," said Marlin Krieger, member of President's Choice^® Children's Charity Board of Directors and regional vice-president, Western Canada, Loblaw Companies Limited.

Since 2004, President's Choice^® Children's Charity is delighted to have assisted children and families in Alberta and has provided up to $2.67 million in individual grants. Dollars granted were raised by the efforts and generosity of the customers and teams from the Real Canadian Superstore®, Real Canadian Wholesale Club®, Extra Foods®, nofrills® and vendors related to the banner stores and to Loblaw Companies Limited.

President's Choice^® Children's Charity is dedicated to helping children who are physically or developmentally challenged. Families can receive individual grants of up to $20,000 to assist with the costs of equipment, home accessibility, respite care, developmental and physical therapy and accessible vehicles. Families who are interested in receiving direct financial assistance can learn more at www.pc.ca/charity. In 2012, the Charity has granted more than $7.8 million to more than 1,600 children with disabilities across Canada.

About President's Choice^® Children's Charity
President's Choice^® Children's Charity is committed to helping children across Canada, with a focus on children with disabilities and childhood hunger. The cost of administration and operations of the Charity is funded by Loblaw Companies Limited, ensuring that 100 per cent of every dollar donated goes directly to helping kids and their families.  The Charity offers funding across Canada and dollars are granted in the region in which they are raised.  Since 1989, the Charity has awarded more than $72 million, reaching more than 10,000 families.  For more information on the President's Choice^® Children's Charity or to donate online, visit www.pc.ca/charity.

About the Alberta Children's Hospital Foundation
The Alberta Children's Hospital Foundation raises funds for excellence in child health, research and family centred care. Through the generosity of donors, the Foundation provides funding for innovative programs, state of the art equipment, advanced medical training and internationally recognized pediatric research.

About Loblaw Companies Limited
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 135,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice^®, no name^® and Joe Fresh^® brands. In addition, the Company makes available to consumers President's Choice Financial^® services and offers the PC^® points loyalty program.

SOURCE Loblaw Companies Limited

Copyright 2012 Canada NewsWire