Urbana Corporation/Chicago Board Options Exchange

NOT FOR DISTRIBUTION TO U.S. WIRE SERVICES OR FOR DISSEMINATION IN THE U.S.

Urbana Corporation ("Urbana") (TSX:URB.A) is pleased to announce that on June
15, 2010, the Chicago Board Options Exchange ("CBOE") began its first day of
trading as a public entity on the NASDAQ Exchange. 


Today is the CBOE's actual day of demutualization, the issuance of its public
shares and the dividend payout. 


At the time of CBOE's initial public offering ("IPO"), Urbana held 25 CBOE
memberships. Each membership received a $100,000 cash dividend and 80,000
restricted shares, half of which will be locked up for six months and the
remainder locked up for one year. Urbana also sold 240,000 shares (the
equivalent of 3 members) into the IPO at the $29/share issue price. 


Urbana views the CBOE's IPO as a positive development for the exchange space. 

This CBOE investment is within the context of Urbana's current strategy of
acquiring interests in businesses within the financial services sector. Urbana
is an investment corporation listed on the Toronto Stock Exchange (TSX:URB.A).
Urbana also has interests in numerous North American and international
securities exchanges. 


Forward Looking Statements

Certain statements in this press release constitute "forward-looking" statements
that involve known and unknown risks, uncertainties and other factors which may
cause the actual results, performance or achievements of Urbana to be materially
different from any future results, performance or achievements expressed or
implied by such forward-looking statements. There is no assurance that the
membership purchase announced will be completed, or that if completed, such
membership purchase will be a profitable investment for Urbana. Unless required
by applicable securities law, Urbana does not assume any obligation to update
these forward-looking statements.