TVA Group Inc.: Notice of Intention to Make a Normal Course Issuer Bid

  The Board of Directors of TVA Group Inc. (the "Company")(TSX: TVA.B), has authorized a normal course issuer bid for a maximum of 985,210 Class B non-voting shares without par value (the "Class B Shares") representing approximately 5% of the issued and outstanding Class B Shares.

The purchases will be made from March 19, 2009 to March 18, 2010, at prevailing market prices, on the open market through the facilities of the Toronto Stock Exchange and will be made in accordance with the requirements of said Exchange. All shares purchased will be cancelled. As of March 13, 2009, 19,704,206 Class B Shares were issued and outstanding.

The average daily trading volume of the Class B Shares of the Company from September 1st, 2008 to February 27, 2009 has been 11,844 Class B Shares. Consequently, the Company will be authorized to purchase a maximum of 2,961 Class B Shares during the same trading day pursuant to its normal course issued bid.

The Company believes that the repurchase of these shares, pursuant to this normal course issuer bid, is in the best interest of the Company and its shareholders.

Within the past 12 months, the Company has repurchased a total of 3,000,642 Class B Shares pursuant to a substantial issuer bid.

Shareholders may obtain a copy of the Notice filed with the Toronto Stock Exchange, without charge, by contacting the Secretary's office of the Company at [phone].

TVA Group Inc., a subsidiary of Quebecor Media Inc., is an integrated communications company involved in television, the production and distribution of audiovisual products, and in magazine publishing. TVA Group is one of the largest private sector producers and the largest private sector broadcaster of French-language entertainment, information and public affairs programming, and magazine publishing in North America. TVA also operates SUN TV, a conventional station in Toronto. The Company's Class B shares are listed on the Toronto Stock Exchange under the ticker symbol TVA.B.

Contacts: TVA Group Inc. Denis Rozon, CA Vice-President and Chief Financial Officer 514-598-2808