RBC and Live Nation Canada Announce Partnership to Enhance Live Music Experiences for Canadians

Curated behind-the-scenes content, contesting and concierge desks improve
fans' concert and festival experiences

TORONTO, May 18, 2017 /CNW/ - From small shows to stadiums to summer festivals, live music brings us all together. Even if our playlists or must-see concerts are different, a passion for exciting musical experiences unites fans across the country. Today, RBC has joined forces with Live Nation Canada, the largest live entertainment promoter in the country, to elevate experiences and surprise fans from coast to coast.

"Music is a universal language that connects people of all ages and interests," said Mary DePaoli, executive vice-president and chief marketing officer, RBC. "We are proud to partner with Live Nation to bring people together and enhance their live music events by delivering unique experiences before, during and after a fan sees their favourite artist."

As festival and concert season kicks off, this multi-year partnership will bring on-site enhancements to major concert venues and festivals across Canada, beginning with RBC Echo Beach in Toronto. Fans will have access to a number of perks that could include:

• Concert essentials such as beach towels, t-shirts, sunglasses, and mobile charging stations;
• Curated artist and behind-the-scenes content;
• Contesting for chances to win VIP prizes and experiences;
• Music Concierge desks at festivals to give fans information so they never miss an essential performance.

With over 1,500 concerts every year from coast to coast with your favourite artists, RBC and Live Nation Canada will be where music fans are. From major stadiums, local clubs and festival grounds across the country, RBC clients will be offered unique access to tickets, offers and other special experiences.

"We are thrilled to partner with such an iconic Canadian brand like RBC," said John May, President, Media and Corporate Partnerships, Live Nation Canada. "Live music is an experience like no other and we are excited to work with RBC to help bring these experiences to more Canadians."

About RBC
Royal Bank of Canada is Canada's largest bank, and one of the largest banks in the world, based on market capitalization. We are one of North America's leading diversified financial services companies, and provide personal and commercial banking, wealth management, insurance, investor services and capital markets products and services on a global basis. We have over 80,000 full- and part-time employees who serve more than 16 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 35 other countries. For more information, please visit http://www.rbc.com/.‎

RBC helps communities prosper, supporting a broad range of community initiatives through donations, community investments and employee volunteer activities. For more information please see: http://www.rbc.com/community-sustainability/.

About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts and Live Nation Advertising & Sponsorship. For additional information, visit www.livenationentertainment.com.

SOURCE RBC

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