Prime Dividend Corp.: Regular Monthly Dividend Declaration for Class A and Preferred Share

Prime Dividend Corp. ("Prime Dividend") declares its regular monthly distribution of $0.06250 (5.00% annualized) for each Class A share which reflects the distribution policy of prime rate in Canada (3.00% as at July 15, 2013) plus 2% annually. Prime Dividend also declares its regular monthly distribution of $0.04167 (5.00% annualized) for each Preferred share which reflects the distribution policy of prime rate plus 0.75% annually. An annual Class A and Preferred share payment of 5.00% is the minimum payment as per the prospectus. Distributions are payable August 9, 2013 to shareholders on record as of July 31, 2013.

Since inception Class A shareholders have received a total of $6.61 per share and Preferred shareholders have received a total of $4.26 per share inclusive of this distribution, for a combined total of $10.87 per unit.

Prime Dividend invests in a portfolio of high yielding Canadian Companies as follows:

Banks               Investment        Life Insurance      Utilities & Other 
                    Management                                              
                                                                            
Bank of Montreal    AGF Management    Great-West Lifeco   BCE Inc.          
Bank of Nova        Ltd.              Inc.                TransAlta Corp    
Scotia              CI Financial      Manulife Financial  TransCanada Corp  
CIBC                Corp.             Corp.               Power Financial   
National Bank of    IGM Financial     Sun Life Financial  Corp.             
Canada              Inc.              Inc.                TMX Group Inc.    
Royal Bank of                                                               
Canada                                                                      
Toronto-Dominion                                                            
Bank                                                                        

Shares held within the Portfolio will generally represent no less than 4% and no more than 8% of the net asset value.

Distribution Details:                                                       
Class A Share (PDV)                                                 $0.06250
Preferred Share (PDV.PR.A)                                          $0.04167
Ex-Dividend Date:                                              July 29, 2013
Record Date:                                                   July 31, 2013
Payable Date:                                                 August 9, 2013

Contacts: Prime Dividend Corp. Investor Relations 416-304-4443 Toll free at 1-877-4-Quadra (1-877-478-2372) www.primedividend.com