Prime Dividend Corp.: Regular Monthly Dividend Declaration for Class A and Preferred Share

   Prime Dividend Corp. ("Prime Dividend") declares its regular monthly distribution of $0.06250 (5.00% annualized) for each Class A share which reflects the distribution policy of prime rate in Canada (2.50% as at August 15, 2010) plus 2% annually. Prime Dividend also declares its regular monthly distribution of $0.04167 (5.00% annualized) for each Preferred share which reflects the distribution policy of prime rate plus 0.75% annually. An annual Class A and Preferred share payment of 5.00% is the minimum payment as per the prospectus. Distributions are payable September 10, 2010 to shareholders on record as of August 31, 2010.

Since inception Class A shareholders have received a total of $4.42 per share and Preferred shareholders have received a total of $2.81 per share inclusive of this distribution, for a combined total of $7.23 per share.

Prime Dividend invests in a portfolio of high yielding Canadian Companies as follows:

                        Investment
       Banks            Management       Life Insurance   Utilities & Other

  Bank of Montreal AGF Management Ltd. Great-West Lifeco       BCE Inc.
                                              Inc.
Bank of Nova Scotia CI Financial Corp. Manulife Financial   TransAlta Corp
                                             Corp.
        CIBC        IGM Financial Inc. Sun Life Financial  TransCanada Corp
                                              Inc.
  National Bank of                                         Power Financial
       Canada                                                   Corp.
   Royal Bank of                                            TMX Group Inc.
       Canada
  Toronto-Dominion
        Bank

Shares held within the Portfolio will generally represent no less than 4% and no more than 8% of the net asset value.

Distribution Details:
Class A Share (PDV)                     $0.06250
Preferred Share (PDV.PR.A)              $0.04167
Ex-Dividend Date:                       August 27, 2010
Record Date:                            August 31, 2010
Payable Date:                           September 10, 2010

Contacts: Prime Dividend Corp. Investor Relations 416-304-4443 or Toll Free at 1-877-4-Quadra (1-877-478-2372) www.primedividend.com