Prime Dividend Corp.: Regular Monthly Dividend Declaration for Class A and Preferred Share

Prime Dividend Corp. ("Prime Dividend") declares its regular monthly
distribution of $0.06250 (5.00% annualized) for each Class A share which
reflects the distribution policy of prime rate in Canada (2.50% as at July 15,
2010) plus 2% annually. Prime Dividend also declares its regular monthly
distribution of $0.04167 (5.00% annualized) for each Preferred share which
reflects the distribution policy of prime rate plus 0.75% annually. An annual
Class A and Preferred share payment of 5.00% is the minimum payment as per the
prospectus. Distributions are payable August 10, 2010 to shareholders on record
as of June 30, 2010.


Since inception Class A shareholders have received a total of $4.36 per share
and Preferred shareholders have received a total of $2.76 per share inclusive of
this distribution, for a combined total of $7.12 per share.


Prime Dividend invests in a portfolio of high yielding Canadian Companies as
follows:




                        Investment                                          
       Banks            Management       Life Insurance   Utilities & Other 
                                       Great-West Lifeco                    
  Bank of Montreal AGF Management Ltd.        Inc.             BCE Inc.     
                                       Manulife Financial                   
Bank of Nova Scotia CI Financial Corp.       Corp.          TransAlta Corp  
                                       Sun Life Financial                   
        CIBC        IGM Financial Inc.        Inc.         TransCanada Corp 
  National Bank of                                         Power Financial  
       Canada                                                   Corp.       
   Royal Bank of                                                            
       Canada                                               TMX Group Inc.  
  Toronto-Dominion                                                          
        Bank                                                                



Shares held within the Portfolio will generally represent no less than 4% and no
more than 8% of the net asset value.




Distribution Details:                                                       
Class A Share (PDV)                           $0.06250                      
Preferred Share (PDV.PR.A)                    $0.04167                      
Ex-Dividend Date:                             July 28, 2010                 
Record Date:                                  June 30, 2010                 
Payable Date:                                 August 10, 2010