President's Choice, the original low-cost, great tasting beer, kicks off the long weekend with buck-a-beer in Ontario

BRAMPTON, ON, Aug. 21, 2018 /CNW/ - More than 25 years after its initial launch, President's Choice (PC) is celebrating the return of buck-a-beer in Ontario.  For a limited time, select PC brand beer bottles will retail for $1 (plus $0.10 deposit), giving Ontarians the ability to celebrate the last long weekend of summer with great tasting beer at a great price.

"When we launched the original buck-a-beer back in 1992, customers were so excited about a quality product at an affordable price we couldn't keep it on shelves," said Ian Gordon, Senior Vice President, President's Choice.  "It's been a decade since the end of buck-a-beer in Ontario, but our brand has continued to deliver great taste at exceptional value in other provinces. With the change in pricing rules here, we were excited to help our customers in Ontario celebrate this long weekend."

Beginning August 27, 2018 at The Beer Store, select PC Beer bottled varieties will be on sale for a limited time.  The following products will be priced at $13.20 for 12 bottles or $26.40 for 24 bottles:

• PC 2.5
• PC Cerveza
• PC Dry
• PC Light
• PC Genuine
• PC Honey

About Loblaw Companies Limited
Loblaw Companies Limited is Canada's food and pharmacy leader, the nation's largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, financial services, and wireless mobile products and services. With more than 2,400 corporate, franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ approximately 200,000 full- and part-time employees, making it one of Canada's largest private sector employers.

Loblaw's purpose – Live Life Well® – puts first the needs and well-being of Canadians who make one billion transactions annually in the companies' stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,050 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at nearly 1,400 Shoppers Drug Mart® and Pharmaprix® locations and close to 500 Loblaw locations; PC Financial® financial services; affordable Joe Fresh® fashion and family apparel; and three of Canada's top consumer brands in Life Brand®, no name® and President's Choice®.

SOURCE Loblaw Companies Limited

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