Enthusiast Gaming’s U.GG Expands Insights Platform into Riot’s Teamfight Tactics

Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming” or the “Company”) (TSX: EGLX), a leading gaming and media company, is pleased to announce that its data-driven and insights platform, U.GG, has expanded into Teamfight Tactics, another of Riot’s principal titles. The expansion follows its previous expansions into World of Warcraft and Valorant, announced in July 2023 and November 2023, respectively, and adds another highly complementary title to the roster of games supported on the U.GG platform. U.GG’s Teamfight Tactics offering leverages a content management system curated by professional players to provide item builds, augments, board placement, and tempo recommendations for the best team comps in the current meta.

“TFT is a natural extension for the U.GG user base,” commented J.B. Elliott, EVP Strategy of Enthusiast Gaming. “Given the IP cross-over from the League community and the high degree of strategy in the gameplay, this property is one that not only speaks to many of our core community’s interests, but is one that we are uniquely positioned to capitalize on given our proven ability to provide data and insights that can enhance a player’s strategic decision-making. By focusing our platform expansion strategy on titles like TFT and Valorant, which are designed to retain our core users while continuing to deliver on U.GG’s central data-driven value proposition, U.GG positions itself as an integral component of the user’s daily gaming experience, where it can continue to generate exceptional user engagement and platform affinity.”

About Enthusiast Gaming

Enthusiast Gaming is a leading gaming media and entertainment company, building the largest platform for video game enthusiasts and esports fans to connect and compete worldwide. Combining the elements of its five core pillars: creators, content, communities, games, and experiences, Enthusiast Gaming provides a unique opportunity for marketers to create integrated brand solutions to connect with coveted Gen Z and Millennial audiences. Through its proprietary mix of digital media, content and gaming assets, Enthusiast Gaming continues to grow its network of communities, reflecting the scale and diversity of gaming enthusiasts today.

Contacts

Enthusiast Gaming – Felicia DellaFortuna, Chief Financial OfficerInvestors: [e-mail]: [e-mail]

Neither the TSX Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Exchange) accepts responsibility for the adequacy or accuracy of this release.