Enthusiast Gaming Teams Up With State Farm® to Promote Gamerhood: Neo City

Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming'' or the “Company”) (TSX: EGLX), a leading gaming media and entertainment company, today announced that it has teamed up with State Farm®. Enthusiast’s esports team, Luminosity, will be hosting online watch parties to promote the State Farm Gamerhood: Neo City on Twitch every Friday in August at 6pm ET.

The award-winning Gamerhood series brings together some of the most recognizable names in streaming and entertainment to be guided by Jake from State Farm as they compete in arena games and video game challenges. State Farm has tapped Luminosity Gaming content creators to promote and host watch parties of episodes of Gamerhood throughout the month of August, driving increased viewership and engagement. Enthusiast Gaming is proud to team up with the State Farm Gamerhood campaign for a third consecutive year.

“This year, watch parties have become a huge part of the audience experience for Gamerhood: Neo City,” said Alyson Griffin, Marketing Vice President for State Farm. “We’re thrilled to be working with Enthusiast Gaming again as they help us reach even more gaming fans and further establish our groundbreaking series in gaming culture.”

“Utilizing our Luminosity Banner technology, we are able to integrate banners and dynamic overlays into our creators livestreams in real-time leading up to each Gamerhood episode debut,” said Alex Gonzalez, SVP of Talent, Gaming & Marketing for Enthusiast Gaming. “These unique high impact units, together with our roster of brand-safe and always-engaging Luminosity content creators, deliver exceptional value to brands looking to amplify their reach in the gaming community, as evidenced by State Farm’s third consecutive year turning to Luminosity to help promote this tentpole event. We are excited for JennySmiles and Jay3 to once again return to the Gamerhood campaign, showcasing Luminosity’s ability to bring unique perspectives, amplification, and engagement to one of the most exciting programs on Twitch.”

Tune into the State Farm’s Gamerhood: Neo City, Luminosity Gaming content creator watch parties every Friday in August at 6 pm ET.

About Enthusiast GamingEnthusiast Gaming is the leading gaming media and entertainment company in North America, building the largest platform for video game enthusiasts and esports fans to connect and compete worldwide. Combining the elements of its five core pillars: creators, content, communities, games, and experiences, Enthusiast Gaming provides a unique opportunity for marketers to create integrated brand solutions to connect with coveted Gen Z and Millennial audiences. Through its proprietary mix of digital media, content and gaming assets, Enthusiast Gaming continues to grow its network of communities, reflecting the scale and diversity of gaming enthusiasts today.

About State Farm®:For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its more than 19,000 agents and more than 65,000 employees serve over 91 million policies and accounts – including auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 39 on the 2024 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com

Forward Looking InformationThis news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that Enthusiast Gaming anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Often, but not always, forward-looking information can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, “would”, “might” or “will” (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking statements in this news release include, but are not limited to, statements regarding the Company’s strategic initiatives, events and campaigns.

Forward-looking statements are based on assumptions and analyses made by the Company in light of its experience and its perception of historical trends, current conditions and expected future developments, including, but not limited to, expectations and assumptions concerning interest and foreign exchange rates; capital efficiencies, cost saving and synergies; growth and growth rates; the success in the esports and media industry; and the Company’s growth plan. While Enthusiast Gaming considers these assumptions to be reasonable, based on information currently available, they may prove to be incorrect. Readers are cautioned not to place undue reliance on forward-looking statements. In addition, forward-looking statements necessarily involve known and unknown risks, including, without limitation, risks associated with general economic conditions; the timing and filing of the final base shelf prospectus and corresponding Registration Statement; the potential offering of any Securities by the Company; uncertainty with respect to the completion of any future offering; the ability to obtain applicable regulatory approvals for any contemplated offerings; the ability of the Company to negotiate and complete future funding transactions; adverse industry events; and future legislative, tax and regulatory developments. Readers are cautioned that the foregoing list is not exhaustive. For more information on the risk, uncertainties and assumptions that could cause anticipated opportunities and actual results to differ materially, please refer to the public filings of Enthusiast Gaming which are available on SEDAR+ at www.sedarplus.ca. Readers are further cautioned not to place undue reliance on forward-looking statements as there can be no assurance that the plans, intentions or expectations upon which they are placed will occur. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement and reflect our expectations as of the date hereof, and thus are subject to change thereafter. Enthusiast Gaming disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law.

Neither the TSX Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Exchange) accepts responsibility for the adequacy or accuracy of this release.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/da44954e-b430-4d6e-8f3b-b64d8396834f

Contacts
Enthusiast Gaming: Felicia DellaFortuna, Chief Financial Officer
Investors: [e-mail]
Media: [e-mail]