Tempur-Pedic Expands Successful TEMPUR-Cloud(TM) Collection

In New TV Ad, Owners Invite Consumers to 'Ask Me What a Cloud Feels Like'


LEXINGTON, Ky., Feb. 1  /PRNewswire-FirstCall/ -- Tempur-Pedic International Inc. (NYSE:TPX), the leading manufacturer, marketer and distributor of premium mattresses and pillows worldwide, today unveiled two new products in its TEMPUR-Cloud(TM) Collection, the TEMPUR-Cloud(TM) Luxe bed and TEMPUR-Cloud(TM) Pillow.  The company also premiered new TV advertising, filmed on location in St. Cloud, MN, which showcases TEMPUR-Cloud Collection mattresses and invites consumers to ask TEMPUR-Cloud owners what makes their bed so special.

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Like the TEMPUR-Cloud(TM) Supreme that launched last fall as part of the TEMPUR-Cloud Collection, the TEMPUR-Cloud Luxe and TEMPUR-Cloud Pillow feature the all-new, revolutionary TEMPUR-ESTM material.  TEMPUR-ES is a breakthrough in sleep technology that creates a soft, pillowy sleep surface while still providing Tempur-Pedic's customary pressure-relieving comfort and therapeutic support.  The core of the TEMPUR-Cloud Luxe will feature a thicker layer of TEMPUR-ES atop TEMPUR-HD® for a luxuriant and restful sleep experience.  The TEMPUR-Cloud Pillow, filled with thousands of TEMPUR-ES micro-cushions, provides unparalleled neck support and soft-as-a-cloud comfort, ideal for all sleepers.

"The TEMPUR-Cloud Collection was developed through extensive research and a deep understanding of what many consumers want most in a mattress - softness and support without the problems they experience with traditional pillow-tops," said Rick Anderson, president of Tempur-Pedic North America.  "We have already seen strong sales for the TEMPUR-Cloud Supreme, and are confident consumers will be just as excited about the newest additions to the TEMPUR-Cloud Collection."

The TEMPUR-Cloud Supreme is currently available at Tempur-Pedic retailers and through tempurpedic.com.  The TEMPUR-Cloud(TM) will become available later this month and will retail for $1,999 (Queen Flat Set).  The TEMPUR-Cloud Pillow will be in stores and online early this summer and will retail for $129 (Standard Size).  Available this fall, the TEMPUR-Cloud Luxe, the most luxurious mattress in the collection, will retail for $3,999 (Queen Flat Set) and, like all Tempur-Pedic mattresses, will come with a 20-year limited warranty.  For more information on the TEMPUR-Cloud, TEMPUR-Cloud Supreme and other Tempur-Pedic products, visit tempurpedic.com.  Additional TEMPUR-Cloud Luxe and TEMPUR-Cloud Pillow information will become available later this year.

ABOUT TEMPUR-PEDIC

Tempur-Pedic International Inc. (NYSE:TPX) manufactures and distributes mattresses and pillows made from its proprietary TEMPUR® pressure-relieving material. It is the worldwide leader in premium and specialty sleep. The Company is focused on developing, manufacturing and marketing advanced sleep surfaces that help improve the quality of life for people around the world. The Company's products are currently sold in over 80 countries under the TEMPUR® and Tempur-Pedic® brand names. World headquarters for Tempur-Pedic International is in Lexington, KY. For more information, visit http://www.tempurpedic.com/ or call 800-805-3635. 

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http://multivu.prnewswire.com/mnr/tempurpedicintl/41623DATASOURCE: Tempur-Pedic International



CONTACT:  Barry Hytinen, [phone],

, or Ashley Oddi, [phone],





Web Site:  http://www.tempurpedic.com/ 

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