Who Will Make THE CUT?

Who Will Make THE CUT?
CBS Announces New Reality Series With Fashion Industry Icon Tommy Hilfiger to
Find America's Fashion Trendsetter of Tomorrow




NEW YORK, Aug. 27  /PRNewswire-FirstCall/ -- CBS announced today a new reality
series, THE CUT (working title), with fashion guru Tommy Hilfiger that will pit
16 style-savvy contestants against each other in a competition to find
America's fashion trendsetter of tomorrow.  Hilfiger will host the series and
ultimately mentor the winner who will be awarded the opportunity to design his
or her own collection under the Tommy Hilfiger label and become the next great
American designer.  The 13-episode mid-season series comes to CBS from Lions
Gate Television and Pilgrim Films and Television. Craig Piligian will executive
produce.

The competitors will need to show their unique sense of style and creativity to
prove they have the necessary tools to survive and succeed in the high-stakes
fashion industry.  Living together in a loft in Soho, New York, the aspiring
designers will be given real fashion world challenges that will test their
talent, business acumen, sales and marketing expertise, resourcefulness and
style IQs.  Each week, Hilfiger and his "Style Council," which will consist of
guest advisors, will rate the hopefuls on their results and cut one contestant.

"The road to success is not easy to navigate, but with hard work, drive and
passion, it's possible to achieve the American dream," said Tommy Hilfiger.
"THE CUT is going to give someone the opportunity of a lifetime and help that
person achieve his or her dreams."

"What will make THE CUT special is the involvement of Tommy Hilfiger. He's a
cutting-edge designer who, for the first time, will bring his All- American
style to network television and provide a fantastic environment for the
participants to realize their artistic dreams and visions," said Nancy Tellem,
President, CBS Entertainment.  "We believe that this concept, packaged in the
popular reality format, will create a program with broad appeal to viewers and
numerous opportunities for advertisers."

"A series like THE CUT that encompasses the worlds of fashion, art, music and
entertainment with a phenomenal brand creator like Tommy Hilfiger represents
the next level of reality programming," said Kevin Beggs, President of
Programming & Production, Lions Gate Television.  "We are thrilled that CBS is
our network home and can't wait to get started."

"We created THE CUT with Tommy Hilfiger specifically in mind and are delighted
to be moving forward on this exciting new series," said Craig Piligian. "Tommy
is an icon to every aspiring fashion designer and each of our contestants is in
for an extraordinary experience."

An arbiter of style, Tommy Hilfiger launched his first signature Menswear
collection in 1984 with his updated take on button-down shirts, chinos and
other classics, which immediately struck a chord with consumers.   Now, the
brand is one of the most recognizable labels in the world.  From clothing and
home collections to fragrances and eyewear, Hilfiger's products generate
approximately $3.5 billion in annual worldwide retail sales. With music, art
and pop culture as his inspirations, Hilfiger's designs resonate with a wide
audience around the globe.

Hilfiger is the recipient of many fashion industry awards, including "Designer
of the Year" by Parsons School of Design and GQ, "Menswear Designer of the
Year" by the Council of Fashion Designers of America, "From the Catwalk to the
Sidewalk Award" by VH1 and several FiFi awards, the fragrance industry's most
illustrious honor.  In 2002, the Drug Abuse Resistance Education  (D.A.R.E.)
organization presented Hilfiger with the "Future of America Award," D.A.R.E.'s
highest honor, for his philanthropic efforts for America's youth.  He is also
on the Board of Directors for the Fresh Air Fund and the Race to Erase MS.

Craig Piligian was the co-executive producer on "Survivor,"  "Survivor: The
Australian Outback" and "Survivor: Africa."  He is the creator and executive
producer of "American Chopper," "American Hotrod" and "American Casino," among
other productions.

THE CUT will be produced by Lions Gate Television in association with Pilgrim
Films and Television.  Joining Piligian as executive producer is Darren
Maddern, who created the series with Piligian.  Also executive producing is
Peter Connolly, President of Worldwide Marketing for Hilfiger. Alan David,
Piligian's manager and partner, and Eli Frankel will serve as co- executive
producers.

Applications for THE CUT are now available on the CBS website,
http://www.cbs.com/.

For additional information, go to http://www.tommy.com/. 

DATASOURCE: Tommy Hilfiger



CONTACT: Lauri Metrose, [phone], , Beth

Stoller-Feldman, [phone], , or Phoebe

Glassner, [phone], , all of CBS; or Caren Bell of

Tommy Hilfiger, [phone]; or Leah Krantzler of Lions Gate Television,

[phone], 



Web site: http://www.tommy.com/

http://www.cbs.com/ 

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