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Tiger Telematics and Toys R Us Announce Agreement for UK Gizmondo
Distribution
LONDON, April 22 /PRNewswire-FirstCall/ -- Gizmondo Europe Ltd, previously
named Gametrac Europe Ltd, subsidiary of Jacksonville, Florida based Tiger
Telematics Inc announced Today that its much-anticipated mobile entertainment
device, Gizmondo, will Be distributed in the UK first by Toys R Us. The Tiger
Telematics' device, bearing the name Gizmondo, is best described as a
multi-entertainer - a wireless, handheld device featuring cutting-edge gaming,
an MP3 music player, movie player, multimedia messaging, in-built camera and
GPS functions, scheduled to be released in the UK later this year.
"Obviously, we are delighted to be collaborating with the leading retailer in
the games market," says Mike Carrender, CEO for Tiger Telematics. "We are
pleased to offer Toys R Us the unique opportunity of being first to market and
look forward to developing a strong, pro-active partnership. The timing of the
agreement will help put Tiger at the top of gamers' Christmas wish-lists."
"Toys R Us has positioned itself in recent years as a major retailer of the new
generation of high tech products that can be used for fun and education for all
the family, says Mike Coogan, Marketing Director for Toys R Us. The
collaboration with Tiger Telematics helps fill a gap in our offering and is a
very exciting opportunity." Toys R Us have 64 stores nationwide and is also a
leading on-line UK games retailer through toysrus.co.uk
"We are pleased to be on the right track regarding distribution ahead of our
worldwide launch," says Patrik Wallgren, Head of Global Public Relations. "We
hope to have more good news about our distribution strategy and sales
projections in the near future."
Both Tiger Telematics and Toys R Us are looking forward to the upcoming E3
Electronic Entertainment Expo in Los Angeles in May.
At E3, Gizmondo is preparing its sensational participation, in keeping with its
multi-entertainment personality and ability to surprise. Visitors to E3 may get
a lot more than they expect, showcasing cutting-edge content, as well as giving
many people a first view of the versatile world of Gizmondo.
Notes to editors:
About Toys "R" Us:
Toys "R" Us are Britain's leading Toy and Family Product Retailer with 64
stores nationwide
For more information on Toys "R" Us please visit http://www.toysrus.co.uk/
About Tiger:
Gizmondo, Europe Ltd, is a series of owned subsidiaries of Tiger Telematics Inc
(OTC:TIGR.PK) and is the maker of the Gizmondo, the next-generation mobile
entertainment device. Set to launch in the UK in 2004, the gaming device
includes in-built music, video, messaging and picture functions.
http://www.gizmondo.com/
http://www.tigertelematics.com/
Tiger is a designer, developer and marketer of mobile telematics systems and
services that combine global GPS functions and voice recognition technology to
locate and track vehicles and people down to street level in countries
throughout the world. The systems are designed to operate on GPS and are
currently being marketed to GSM current and potential subscribers, primarily by
the company's United Kingdom based subsidiaries.
Except for historical matters contained herein, the matters discussed in this
press release are forward-looking and are made pursuant to the safe harbour
provisions of the Private Securities Litigation Reform Act of 1995. Investors
are cautioned that these forward-looking statements reflect numerous
assumptions and involve risks and uncertainties that may affect Tiger
Telematics, Inc. and its subsidiary businesses and prospects and cause actual
results to differ materially from these forward-looking statements. Among the
factors that could cause actual results to differ are Tiger Telematics Inc.'s
operating history; competition; low barriers to entry; reliance on strategic
relationships; rapid technological changes; inability to complete transactions
on favourable terms; and those risks discussed in the Company's filings with
the SEC.
DATASOURCE: Tiger Telematics and Gizmondo and Toys R Us
CONTACT: Global Media: Patrik Wallgren, Head of Global Public Relations
+44-7813-647-752 Mike Carrender, CEO Tiger Telematics, Inc.
+1-904-279-9240