Tiger Telematics Inc. Selects Ogilvy Public Relations Worldwide As Agency of Record

Tiger Telematics Inc. Selects Ogilvy Public Relations Worldwide
As Agency of Record 


LONDON, April 5  /PRNewswire-FirstCall/ -- Tiger Telematics Inc. , parent
company of Gametrac Europe Ltd., announced that it selected Ogilvy Public
Relations Worldwide as its agency of record worldwide.  Ogilvy will expand upon
its current European role with its Stockholm, Sweden agency to now include
public relations support and strategic counsel in the United States. The agency
will assist in the global launch of Tiger Telematics' new product introduction,
Gametrac -- a wireless handheld multi-entertainment device, built on the
Microsoft Windows CE.NET platform that features cutting- edge gaming, an MP3
music player, video player, 400 MHz Samsung processor, multimedia messaging, GPS
function and built-in camera.

"Ogilvy's extensive experience in the consumer and consumer electronics
industry, especially in new product introductions, as well as its strategic
approach to branding, make it the ideal partner," said Michael Carrender, CEO of
Tiger Telematics Inc. "The selection of Ogilvy is consistent with our previous
announcements of strategic partnership arrangements with best in class
organizations.  Our experience with Ogilvy PR in Europe has been excellent and
selecting the firm to also represent us in the United States was a logical move.
 The team's passion, enthusiasm and drive are what we need to be a leading brand
in the U.S., and we're excited to take the relationship to a global level. As a
consequence of the agreement, all previous collaborations with other agencies in
the U.S. are complete."

"We are thrilled to add such a leading organization as Tiger Telematics to our
consumer electronics roster of clients, and to have the opportunity to introduce
such a groundbreaking product like Gametrac to the marketplace," said Barby
Siegel, managing director of global consumer marketing for Ogilvy PR.  "We look
forward to partnering with them, and leveraging our branding expertiseand deep
experience in supporting consumer electronics campaigns."

Ogilvy PR will now partner with Tiger Telematics to introduce the company and
its revolutionary new multi-function entertainment product to the global
marketplace including the U.S.  Program components will involve multiple
initiatives, including brand building, strategic counsel, tradeshow support and
an extensive media relations program.

About Tiger Telematics and Gametrac Europe Ltd

Gametrac Europe Ltd is a series of owned subsidiaries of Tiger Telematics Inc
(OTC:TIGR) and is the maker of Gametrac, a next-generation mobile entertainment
device. Set to launch in fall 2004, the gaming device includes in-built music,
video, messaging and picture functions. http://www.gametrac.com/
http://www.tigertelematics.com/

Tiger is a designer, developer and marketer of mobile telematics systems and
services that combine global GPS functions and voice recognition technology to
locate and track vehicles and people down to street level in countries
throughout the world. The systems are designed to operate on GPS and are
currently being marketed to GSM current and potential subscribers, primarily by
the company's United Kingdom based subsidiaries.

About Ogilvy Public Relations Worldwide

Ogilvy Public Relations Worldwide has received the honor of being named the top
agency of the year three years in a row by top industry publications around the
world.  The Holmes Report first named Ogilvy Public Relations "Agency of the
Year" in 2000. In 2001, PR Week named Ogilvy Public Relations "Agency of the
Year" in the US and most recently named the agency 2002 "Network of the Year" in
Asia.  Headquartered in New York, Ogilvy PR partners with clients throughout the
world from its offices in 60markets across the United States, Europe, Asia,
Australia and Africa.   Ogilvy PR has specialty practices in Corporate,
Entertainment, Health & Medical, Marketing, Public Affairs and Technology. 
Through Feinstein Kean Healthcare, Ogilvy PR provides business and communication
consulting to biotechnology companies.  Ogilvy PR is part of the WPP Group, the
world's largest marketing communications company
(NASDAQ:WPPGYNASDAQ:www.wpp.com).  For more information, visit our Web site at
http://www.ogilvypr.com/.

Except for historical matters contained herein, the matters discussed in this
press release are forward-looking and are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995. Investors
are cautioned that these forward-looking statements reflect numerous assumptions
and involve risks and uncertainties that may affect Tiger Telematics, Inc. and
its subsidiary businesses and prospects and cause actual results to differ
materially from these forward-looking statements. Among the factors that could
cause actual results to differ are Tiger Telematics Inc.'s operating history;
competition; low barriers to entry; reliance on strategic relationships; rapid
technological changes; inability to complete transactions on favorable terms;
and those risks discussed in the Company's filings with the SEC. 

DATASOURCE: Tiger Telematics Inc.



CONTACT:  Global Media - Patrik Wallgren, Head of Global Public

Relations, Gametrac Europe Ltd., [phone],

; Mike Carrender, CEO of Tiger Telematics, Inc.,

[phone]; or Kelly Gordon of Ogilvy Public Relations Worldwide,

[phone], 



Web site:  http://www.ogilvypr.com/

http://www.gametrac.com/

http://www.tigertelematics.com/

http://www.wpp.com/ 

Copyright